Browsing Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) by Title
Now showing items 338-357 of 1322
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Presentation
La creación de valor en el cliente y las estrategias de marketing en los mercados internacionales: el caso del jamón serrano
(Universidad de Málaga, 1998)El actual entorno competitivo global, junto con la enorme tendencia hacia los mercados globales, ha forzado a muchas ...
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Article
Creando capacidades que aumenten el valor para el cliente
(Academia Europea de Dirección y Economía de la Empresa, 2011)El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades ...
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Article
Creating dynamic capabilities to increase customer value
(Emerald, 2011)Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible ...
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Article
La crisis del modelo tradicional de carrera
(Consejo Andaluz de Relaciones Laborales, 2004)Durante la última década se ha extendido la idea de que el denominado modelo tradicional o clásico de carrera se encuentra ...
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Report
Crisis y comportamiento exportador de la empresa: estímulo para el aprovechamiento de una oportunidad
(2010)El presente trabajo analiza, desde una perspectiva teórica, el papel que la situación actual de crisis económica desempeña ...
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Article
Critical processes of knowledge management: An approach toward the creation of customer value
(Elsevier, 2017)The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between ...
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Article
Criticas al análisis técnico y al análisis fundamental en la previsión de tendencias
(Universidad de Deusto; Deustuko Unibertsitatea: Asociación de Licenciados en Ciencias Económicas, 1991)Se plantea que el Análisis técnico de Valores no es la panacea en la toma de decisiones a la hora de invertir. Pero sí ...
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Article
Crítica de Libros: "Marketing internacional para la expansión de la empresa" de Álvaro García-Mendoza y José Luis Jerez Riesco
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2011)Esta primera edición del manual “Marketing internacional para la expansión de la empresa” aborda de una manera excelente, ...
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Article
CRM, calidad de la relación y lealtad del consumidor en agencias de viajes minoristas
(Asociación Española de Expertos Científicos en Turismo, 2014)Las agencias de viaje se enfrentan a un entorno en el que establecer y nutrir una relación permanente con los clientes ...
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Article
Cryptocurrencies as a financial tool: acceptance factors
(MDPI, 2020)Cryptocurrencies are a new form of digital asset that operate through blockchain technology and whose purpose is to be ...
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Article
Cultural and knowledge seeking by visitors at world heritage sites: the case of Coimbra
(Associação Portuguesa para o Desenvolvimento Regional, 2022-09)This paper develops within cultural tourism studies, focusing on a World Heritage Site (WHS) and demonstrates the importance ...
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Cultural sustainability in university students’ flamenco music event attendance: a neural networks approach
(MDPI, 2021)University students consume live music; however, almost 40% declare that they have never attended a flamenco show, an ...
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Article
Culturas y estilos directivos en hombres y mujeres: Un análisis empírico
(Academia Europea de Dirección y Economía de la Empresa, AEDEM, 1997)The scarce number of women man agers in proportion to the high female activity rate has given rise to a large number of ...
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Article
Current issues and research trends on open-source software communities
(2014)Open source software (OSS) projects represent a new paradigm of software creation and development based on hundreds or ...
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Article
Current paradigms in intelligent transportation systems
(2010)Intelligent transportation systems (ITS) constitute today a multidisciplinary field of study involving a large number of ...
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Article
Customer equity management in a professional player’s agency: how much is worth my current player’s base?
(Universitat de les Illes Balears, 2016)Traditionally, basketball players’ agents and players’ agents companies in general take decisions about their represented ...
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Presentation
Customer loyalty of fitness center: A model of creation and perception of value
(European Association of Sports Management, 2010) -
Article
Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks
(2015)Customers can participate in open innovation communities posting innovation ideas, which in turn can receive comments and ...
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Article
Customers' corporate social responsibility awareness as antecedent of repeat behaviour intention
(Wiley, 2020)The aim of the study is mainly to investigate the influence of hotel customers' per- ception and awareness of corporate ...