Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Colecciones en esta comunidad
Envíos recientes
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Capítulo de Libro
Gamificación a través de un Escape Room en las titulaciones de empresa
(Dykinson, 2024) - Capítulo de Libro
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Capítulo de Libro
Gamificación en estudios universitarios de posgrado: máster y doctorado
(REDINE (Red de Investigación e Innovación Educativa), 2023)El fenómeno de la gamificación es una realidad creciente en el ámbito de la formación y la educación tanto universitaria ...
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Patterns of strategic change
(Emerald, 2015)Purpose – The purpose of this paper is to know how strategic change processes unfold over time and their potential ...
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Managerial change and strategic change: The temporal sequence
(Cambridge University Press, 2017)The relationship between managerial change and strategic change is a complex issue that challenges our understanding of ...
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Does the Team Leverage the Board’s Decisions?
(Wiley, 2009)Research Question/Issue:This study analyses the form of the board-TMT interaction and the firm’s level of strategicchange. ...
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What are you accumulating for? Managing slack resources in the face of a generalized economic downturn
(Elsevier España, S.L.; Universidad de Murcia, 2024)Research to date has shown that a company can accumulate slack resources for a variety of reasons. But how do managers use ...
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Tesis Doctoral
The attractiveness of the UNESCO cultural heritage: from the perspective of tour operators
(2023-12-12)Based on the assumption that the UNESCO brand attracts more visitors to the destination, this thesis investigates the ...
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Evolution of digital transformation in SMEs management through a bibliometric analysis
(Elsevier, 2024-02)This document performs a systematic review of the literature and bibliometrics on the orientation of digital transformation ...
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Intrapreneurial intentions of undergraduate university students: a comparative study between Spanish and Nicaraguan students
(Inderscience, 2024-01)Higher education is currently facing several challenges as a result of an uncertain environment. This has led to a demand ...
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Tesis Doctoral
Gobierno corporativo y responsabilidad social corporativa: el papel del Consejo de Administración y del CEO
(2023-11-03)La presente Tesis Doctoral profundiza sobre el reto que supone el desarrollo sostenible y socialmente responsable -con ...
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Dataset
Características sociales, demográficas y densidad de empresas periodísticas de los municipios de Andalucía [Dataset]
(2024-02-12)Datos extraidos de SIMA y todalaprensa.com y prensaescrita.com con fecha 01.11.2022 con el objetivo de analizar las características de los medios periodísticos de Andalucía.
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UGC involvement, motivation and personality: comparison between China and Spain
(Elsevier, 2021)This cross-cultural study investigates antecedents of travel-related user-generated content (UGC) in China and Spain. ...
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The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists
(Emerald, 2022)Purpose – This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility, ...
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Exploring the links among corporate social responsibility, reputation, and performance from a multi-dimensional perspective
(Elsevier, 2021)This study examines the links among corporate social responsibility (CSR), reputation, and performance in hotel companies ...
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Assessment and improvement of organisational social impact through the EFQM Excellence Model
(Taylor & Francis, 2018)Total quality management (TQM) and corporate social responsibility (CSR) arerelevant management philosophies and frameworks ...
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The influence of CEO profile on corporate social responsibility companies. A qualitative comparative analysis
(Wiley, 2022-03)This paper, anchored in the principles of the upper echelons theory, strives to ascer-tain which CEO profiles configure ...