Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing))
Recent Submissions
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Article
The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage
(Elsevier Science, 2023)Drawing on the knowledge-based view of the firm and the theory of resources and capabilities, this study attempts to (i) ...
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Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes
(Springer-Verlag, 2023)Digital innovation is challenging the traditional way of ofering fnancial services to companies; the so-called Fintech ...
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Improving KIBS performance using digital transformation: study based on the theory of resources and capabilities
(Emerald, 2023)Purpose-The aim of this research is to analyze the success of digital transformation (DT) in the management and performance ...
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Exploring the Intention to Adopt Sustainable Mobility Modes of Transport among Young University Students
(MDPI, 2023)This research arises from the need to accelerate the diffusion of sustainable mobility and the call for research on this ...
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Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
(Elsevier, 2023)The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this ...
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La calidad colaborativa: Un nuevo concepto para la calidad turística
(Universidad de Murcia, 2018)La tecnología 2.0 ha transformando a los consumidores en fuentes de creación y retroali-mentación para las empresas, ...
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Digital Transformation and Local Government Response to the COVID-19 Pandemic: An Assessment of Its Impact on the Sustainable Development Goals
(SAGE, 2023)This paper analyzes how Digital Transformation (DT) processes have influenced the Attitude of local governments (LGs) ...
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Dominant approaches in the field of management
(Emerald, 2001)This paper tries to find out the different research fronts that have recently defined the scientific area of organizational ...
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Innovación en el periodismo desde perfiles no periodísticos. Estudio comparado de cinco media labs iberoamericanos
(Universidad CEU San Pablo, 2023)Una de las soluciones que muchos medios periodísticos adoptaron para adaptarse mejor a la disrupción digital fue la ...
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The relationship between organizational structure and market orientation: An empirical aproach
(North American Institute of Science and Information Technology, 2012)This study analyzes different antecedents of market orientation and goes deeply into the analysis of the relationship ...
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Determinants of Organisational Learning in the generation of technological distinctive competencies
(Inderscience Enterprises, 2006)This paper presents an analysis of the influence of Organisational Learning (OL), as a process of knowledge creation, in ...
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Un análisis del escenario económico del Perú y Chile, desde la 1 perspectiva del doble diamante de la competitividad global
(Universidad del Pacífico, 2009)Las pequeñas economías, como la peruana y chilena, se encuentran inmersas en la arena global de las economías emergentes, ...
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Article
¿Son efectivos los consejos de administración? La eficacia del consejo y los resultados de la empresa
(Academia Europea de Dirección y Economía de la Empresa, 2010)Numerosos trabajos han estudiado la influencia del consejo de administración en las decisiones y resultados de sus empresas. ...
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Article
Uso de los servicios de redes sociales por la generación Y
(Universidad de Tarapacá, 2012)El propósito de este artículo es estudiar la adopción de los Servicios de Redes Sociales (SRS) por parte de integrantes ...
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El camino de la verdad en el periodismo local. Una aproximación desde la teoría de redes y del actor-red
(Comunicación Social Ediciones y Publicaciones, 2023)La información local es una especialización periodística que informa de los asuntos más cercanos al ciudadano, algo que ...
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Influencia del Género en la Percepción y Adopción de e-Learning: Estudio Exploratorio en una Universidad Chilena
(Universidad Alberto Hurtado, Facultad de Economía y Negocios, 2010)Basado en el Modelo de Aceptación Tecnológica (TAM), el objetivo del presente estudio es explorar las diferencias de género ...
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Article
Delimitation, description and success factors of family businesses in Spain: a European comparison
(Universidad de Santiago de Compostela: Asociación de Estudios Euro-Americanos de Desarrollo Económico, 2016)The aim of this paper is to delimit the concept of family business and based on it to provide a profile of large and ...
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Acceptance factors of Zara's shopping app among fashion consumers during COVID-19
(Wiley, 2023)Online sales in the textile sector are undergoing a comprehensive renewal process as aresult of COVID-19. This article ...
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The role of absorptive capacity and organizational unlearning in the link between social media and service dominant orientation
(Emerald, 2022)Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together ...
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Exploration of the factors that affect the adoption of social networking services by generation y in Chile
(Asociación Int4erciencia, 2013)The purpose of this paper is to study the adoption of social networking services (SNS) for a sample of members belonging ...