Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 1-20 de 1331
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Artículo
Quality 4.0 social and strategic readiness factors: sufficient and Necessary Condition Analysis.
(Routledge, 2024)Industry 4.0 (I4.0) has given rise to a new stream of research on the future of quality management called Quality 4.0 ...
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Artículo
Valores que guían: del comportamiento humano al diseño de estrategias empresariales exitosas. Un análisis teórico y práctico
(Universidad de Navarra, 2024)Comprender los valores humanos es un ejercicio fundamental para desentrañar las motivaciones que impulsan tanto a individuos ...
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Artículo
Social tipping and climate change: The moderating role of social capital in bridging the gap between awareness and action
(Wiley, 2024)Bridging the gap between awareness and action on environmental issues such as climate change often requires understanding ...
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Tesis Doctoral
La reputación digital de los exportadores de alimentos: importancia de la sostenibilidad en el contexto B2B
(2024-06-25)La tesis presenta importantes hallazgos e implicaciones para la gestión de la reputación online de las empresas exportadoras ...
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Dataset
Dataset de Electroencefalografía de un experimento de su validez para neuromarketing
(idUS. Depósito de Investigación de la Universidad de Sevilla., 2024-07-29)Registro de electroencefalografía y tratamiento estadístico para la comprobación de la idoneidad de usar electroencefalografía en neuromarketing.
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Artículo
Attendant, autonomous, audacious, and advisory boards: Catalyzing corporate environmental performance
(Wiley, 2024)Boards of directors play important roles when responding to one of the biggest chal- lenges for companies today: environmental ...
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Artículo
The EFQM excellence model, the knowledge management process and the corresponding results: an explanatory and predictive study
(Springer, 2024)This study aims to analyse the relationships among the EFQM model, the knowl-edge management (KM) process and ...
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Artículo
Influence of the problem-based learning methodology on the intrapreneurial intentions of university students
(Elsevier, 2024-11)This paper analyzes the impact of the Problem-Based Learning (PBL) methodology, a teaching method that involves working ...
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Artículo
Top management team diversity and high performance: An integrative approach based on upper echelons and complexity theory
(Elsevier, 2020)This paper analyses Top Management Team (TMT) composition diversity as an antecedent of firm performance in accordance ...
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Artículo
The impact of virtual reality technology on tourists’ experience: a textual data analysis
(Springer, 2020)This paper is focused on the study of the quality of experience lived by tourists when visiting a cultural heritage ...
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Artículo
The Impact of Tourism on Senior Well-being: A Study of IMSERSO Programmes
(2024)The well-being of older people is currently a priority, due both to the rapid ageing of the population and the negative ...
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Artículo
Correlación del Indicador de Compromiso Social (ICS) y del Indicador de Calidad Periodística (ICP) en la prensa local digital de Andalucía
(Sociedad Española de Periodística, 2024)El periodismo de proximidad ha jugado históricamente un papel fundamental en la articulación de las comunidades locales y ...
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Artículo
Cultural and knowledge seeking by visitors at world heritage sites: the case of Coimbra
(Associação Portuguesa para o Desenvolvimento Regional, 2022-09)This paper develops within cultural tourism studies, focusing on a World Heritage Site (WHS) and demonstrates the importance ...
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Artículo
Indicador de Compromiso Social (ICS) en el periodismo de proximidad: hacia un modelo de calidad en los medios locales
(EPI SCP, 2024)El periodismo de proximidad ha jugado históricamente un papel clave en la articulación de comunidades locales y regionales. ...
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Libro
The Labor Market as a Consequence of Teleworking, Challenges for Full Integration. Volumen I
(Aranzadi, 2024)Esta obra es el resultado de la colaboración llevada a cabo entre varias instituciones de investigación, empresas y ...
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Artículo
The relevance of motivation, authenticity and destination imageto explain future behavioural intention in a UNESCO WorldHeritage Site
(Taylor and Francis, 2022)This paper falls within the scope of heritage tourism studies, focusingparticularly on one UNESCO World Heritage Site. It ...
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Artículo
Customers' corporate social responsibility awareness as antecedent of repeat behaviour intention
(Wiley, 2020)The aim of the study is mainly to investigate the influence of hotel customers' per- ception and awareness of corporate ...
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Artículo
Salient features and emotions elicited from a virtual reality experience: the immersive Van Gogh exhibition
(Springer, 2023)This research is based on the cognitive-affective-conative model applied to the online reviews posted by visitors of a ...
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Artículo
Factors influencing willingness of customers of environmentally friendly hotels to pay a Price Premium
(Emerald, 2020)Purpose– The purpose of this paper is to investigate the influence of customers’ environmental concerns, customers’ ...