Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por título
Mostrando ítems 1-20 de 1338
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A business model adoption based on tourism innovation: Applying agratification theory to mobile applications
(2021)The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratifica-tion Theory model ...
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Ponencia
A comparative analysis of executive information systems in organisations in South Africa and Spain
(2004)Executive Information Systems (EIS) grew out of the information needs of executives and are designed to serve the needs ...
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A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance ...
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Capítulo de Libro
A criação de empresas municipais como modelo de empreendorismo da administração local-um estudo empírico numa abordagem institucional
(Universidad de La Rioja, 2007)La Administración Local en Portugal conoció una nueva realidad desde 1997 con la posibilidad de creación de un sector ...
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A digital signal processing teaching methodology using concept-mapping techniques
(IEEE, 2005)The main goal of this study is to develop a scientific method for designing a teaching methodology used in a basic digital ...
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A formación e o empresario emprendedor
(Universidade de Santiago de Compostela, 1998) -
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A genetic search of patterns of behaviour in OSS communities
(2012)This paper proposes the identification of patterns of behaviour of open source software (OSS) communities using factor ...
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A imaxe de Arxentina
(Universidad de Santiago de Compostela, 1999)Na presente investigación mostrámo·los resultados dun macroestudio realizado en oito países diferentes. A utilídade da ...
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A influência do etnocentrismo no efeito made in Brasil validação de instrumento em três línguas
(2014)O objetivo deste estudo é oferecer um instrumento validado para as línguas portuguesa, espanhola e inglesa que mensure a ...
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A knowledge structures exploration on social network sites
(Emerald, 2017)Purpose – This paper aims to describe a method for combining perceived community support, relationship quality and the ...
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A learning methodology using Matlab/Simulink for undergraduate electrical engineering courses attending to learner satisfaction outcomes
(Kluwer Academic Publishers, 2007)Learner-centred approaches follow the prevailing tendency in modern University reforms which are primarily concerned about ...
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A machine learning approach for the identification of the deceptive reviews in the hospitality sector using unique attributes and sentiment orientation
(Elsevier, 2019-12)The popularity of online reviews is causing a huge impact on consumers’ purchase intentions for goods and services. However, ...
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A model proposal to determine a crowd-credit-scoring
(Centre of Sociological Research and University of Szczecin (Poland), 2018)Crowdlending is gaining importance as a financial option and is democratizing access to capital markets. However, the ...
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A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
(Elsevier, 2019)This research assesses whether terms related to guest experience can be used to identify ways to enhance hospitality ...
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A posteriori segmentation of elderly internet users: applying PLS-POS
(Emerald, 2020)Purpose–The purpose of this paper is to propose the study of the adoption and use of e-banking byadults over the age of ...
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A primer on the conditional mediation analysis in PLS-SEM
(Association for Computing Machinery, 2021)Conditional mediation (CoMe) analysis integrates mediation and moderation analyses to examine and test hypotheses about ...
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A procedure to design a structural and measurement model of intellectual capital: an exploratory study
(2006)An experiment was performed to understand the use of Intellectual Capital in a knowledge-based organization. A theoretical model ...
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A proposed model for measuring the brand equity in sports organizations
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2007)Today, the companies, usually, consider the presence of the intangible assets, specially the brand, in the strategic plans ...
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A quantitative study of the evolution of open source software communities
(World Academy of Science, Engineering and Technology, 2015)Typically, virtual communities exhibit the well-known phenomenon of participation inequality, which means that only ...
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A research and technology valuation model for decision analysis in the environmental and renewable energy sectors
(Pergamon-Elsevier Science, 2020)Annually, companies invest vast amounts of resources into research and development (R&D) in order to remain competitive ...