Browsing Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) by Title
Now showing items 1303-1322 of 1322
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Presentation
Variables explicativas de la temporalidad en el empleo. Aplicación al caso de Andalucía
(Universidade da Beira Interior. Departamento de Gestão e Economia, 2002)Una de las características más singulares del mercado de trabajo español y, sobre todo, del mercado de trabajo andaluz ...
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Presentation
Variables que influyen en la fijación de precios en el transporte aéreo : el caso de la ruta Madrid-Barcelona
(Facultad de Turismo, 2012)El objetivo del presente trabajo es analizar el efecto de una serie de variables sobre la fijación de precios en el ...
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Article
Virtual communities as a resource for the development of OSS projects: the case of Linux ports to embedded processors
(2009)Open source software (OSS) projects represent a new paradigm of software creation and development based on hundreds or ...
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Article
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ...
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Chapter of Book
El "vínculo indirecto" de la demografía organizativa
(Asociación Europea de Dirección y Economía de la Empresa, 2007)En esta investigación hemos tratado de analizar la relación indirecta que, en la Upper Echelon Theory, se establece entre ...
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Presentation
Wanted! Experiencia formativa para facilitar la acción emprendedora
(Universidad de Sevilla, 2018)El proyecto de innovación docente Wanted! es una experiencia educativa en el ámbito de la educación superior no reglada, ...
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Article
Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users
(Emerald, 2005)In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating ...
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Article
Web site structure mining using social network analysis
(2011)Purpose – Web sites are typically designed attending to a variety of criteria. However, web site structure determines ...
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Article
What are you accumulating for? Managing slack resources in the face of a generalized economic downturn
(Elsevier España, S.L.; Universidad de Murcia, 2024)Research to date has shown that a company can accumulate slack resources for a variety of reasons. But how do managers use ...
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Article
What drives social integration in the domain of social network sites? Examining the influences of relationship quality and stable and dynamic individual differences
(Emerald, 2015)Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness ...
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Article
What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
(Frontiers, 2020)Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into ...
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Article
What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology?
(2019)This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better ...
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Article
When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)The aim of this research is to find a segment of consumers of fashion products based on their personal visions of ...
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Article
Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Article
Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...
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Article
Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education
(MDPI, 2018)Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance ...
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Chapter of Book
Women and Globalization
(Business Science Reference (an imprint of IGI Global), 2012)Economic globalization is a process tending towards neoliberal economic policy reforms (such as deregulation and ...
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