Listar Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) por título
Mostrando ítems 1284-1298 de 1298
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Ponencia
Wanted! Experiencia formativa para facilitar la acción emprendedora
(Universidad de Sevilla, 2018)El proyecto de innovación docente Wanted! es una experiencia educativa en el ámbito de la educación superior no reglada, ...
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Artículo
Web Acceptance and Usage Model: A Comparison between Goal-directed and Experiential Web Users
(Emerald, 2005)In this paper we analyse the Web acceptance and usage between goal-directed users and experiential users, incorporating ...
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Artículo
Web site structure mining using social network analysis
(2011)Purpose – Web sites are typically designed attending to a variety of criteria. However, web site structure determines ...
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Artículo
What are you accumulating for? Managing slack resources in the face of a generalized economic downturn
(Elsevier España, S.L.; Universidad de Murcia, 2024)Research to date has shown that a company can accumulate slack resources for a variety of reasons. But how do managers use ...
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Artículo
What drives social integration in the domain of social network sites? Examining the influences of relationship quality and stable and dynamic individual differences
(Emerald, 2015)Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness ...
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Artículo
What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
(Frontiers, 2020)Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into ...
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Artículo
What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology?
(2019)This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better ...
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Artículo
When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)The aim of this research is to find a segment of consumers of fashion products based on their personal visions of ...
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Artículo
Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Artículo
Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...
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Artículo
Willingness to Comply with Corporate Law: An Interdisciplinary Teaching Method in Higher Education
(MDPI, 2018)Using an innovation training project, an interdisciplinary cross-sectional teaching strategy was developed to enhance ...
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Capítulo de Libro
Women and Globalization
(Business Science Reference (an imprint of IGI Global), 2012)Economic globalization is a process tending towards neoliberal economic policy reforms (such as deregulation and ...
- Tesis Doctoral
- Artículo
- Tesis Doctoral