IROCAMM: International Review of Communication and Marketing Mix
URI permanente para esta comunidadhttps://hdl.handle.net/11441/76881
| Consejo Editorial | Consejo editorial |
|---|---|
| e-ISSN | 2605-0447 |
| DOI | https://dx.doi.org/10.12795/IROCAMM |
| OJS | Acceso directo revista OJS |
| Centro | Facultad de Comunicación |
| Departamento | Comunicación audiovisual y publicidad |
| Dirección Postal | C/ Américo Vespucio, s/n Sevilla (España) |
| Correo | info@irocamm.com |
| Áreas de Conocimiento | Bellas Artes, Comunicación, Información, Documentación Científica, Economía |
IROCAMM is a digital semestral scientific journal whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the four variables of the mk mix: Product, price, communication and distribution). Issues are published in July and December of each calendar year.