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Male and Female Professors. A Gender Analysis regarding the Web Acceptance and Use

 

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Título alternativo: La influencia del sexo del usuario de enseñanza –los profesores- en la adopción de la Web. Una perspectiva teórica
Author: Sánchez Franco, Manuel Jesús
Villarejo Ramos, Ángel Francisco
Rondán Cataluña, Francisco Javier
Department: Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2006
Published in: Actas 5th International Congress of Marketing Trends, (01. 2006. Venecia, Italia)
Document type: Presentation
Abstract: The current article theoretically explains the Web acceptance and usage between male professors and female professor. Our proposals indicate that gender role partly moderates the key relationships in the model. Particularly, the theoretica...
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Size: 153.8Kb
Format: PDF

URI: http://hdl.handle.net/11441/36941

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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