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Users’ perception of visual design and usefulness of a web-based educational tool


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Opened Access Users’ perception of visual design and usefulness of a web-based educational tool
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Author: Sánchez Franco, Manuel Jesús
Villarejo Ramos, Ángel Francisco
Peral Peral, Begoña
Buitrago Esquinas, Eva María
Roldán Salgueiro, José Luis
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 2012
Published in: 3rd World Conference on Learning, Teaching and Educational Leadership (10.2012. Bruselas. Bélgica)
Document type: Presentation
Abstract: Our research has become increasingly aware of the relevance of visual design in understanding learners’ attitudes towards the use of virtual tools. Likewise, perceived usefulness is an essential antecedent of the cumulative impressions of and preferences for them. Therefore, the aim of this study is to investigate the main effects of visual design and usefulness on learning and productivity in the domain of web-based educational tools. A Structural Equation Modelling, specifically Partial Least Square (PLS), is proposed to assess the relationships between the constructs. Visual design and usefulness have a significant effect on the learner’s perception of the extent to which needs, goals and desires have been fully met, and, by extension, learning performance. Furthermore, higher expressive aesthetics reduces the impact of classical features on satisfaction.
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