Ponencia
Content analysis and assessment of deontological codes of franchising associations
Autor/es | Rondán Cataluña, Francisco Javier
Navarro García, Antonio Gámez González, Juan Rodríguez Rad, Carlos J. |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2011 |
Fecha de depósito | 2020-06-01 |
Publicado en |
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Resumen | The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of ... The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of franchising associations from five continents to the standards established in the so-called C-40 or model of franchising deontological codes. Results show that, in general, ethical content included in deontological codes of franchising associations are not very large, requiring progress in improving its structure and content. In any case, according to the contents of their deontological codes, there are two groups of franchising associations worldwide. On the one hand, those taking the archetype of the European Franchise Federation code (30 associations), which show a greater number of ethical issues and have a better structured code than the other group that do not follow the European Code (16 associations). |
Cita | Rondán Cataluña, F.J., Navarro García, A., Gámez González, J. y Rodríguez Rad, C.J. (2011). Content analysis and assessment of deontological codes of franchising associations. En 16th Conference of the European Association of Educational and Research in Commercial Distribution, Parma. |
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content_analysis_and_assessment.pdf | 627.0Kb | [PDF] | Ver/ | |