Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Title
Now showing items 493-512 of 817
-
Article
Linking employee stakeholders to environmental performance: the role of proactive environmental strategies and shared vision
(Springer, 2015)Drawing on the natural-resource-based view, we propose that employee stakeholder integration is linked to environmental ...
-
Article
Linking knowledge corridors to customer value through knowledge processes
(Emerald, 2014)Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
-
Article
Linking unlearning with innovation through organizational memory and technology
(2010)While the information technologies provide organizational members with explicit concepts, such as writing instruction ...
-
Article
Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms
(Springer, 2017)The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the ...
-
Article
Listed SMEs and innovation: the role of foundingboard members
(Springer, 2022-06)Drawing from the resource-based view of the firm, Penrosean theory, and the resource dependence theory, it is argued in ...
-
Article
Local fresh food products and plant-based diets: an analysis of the relation between them
(MDPI, 2020)Goal number 12 of the United Nations Sustainable Development Goals proposes attaining sustainable production and consumption. ...
-
Article
Male Presence in Gender Research Networks in the Communication Field in Spain
(Hipatia Press, 2017)El objetivo de este trabajo es conocer la productividad y colaboración científica de los autores que han publicado trabajos ...
-
Article
Management of alliance portfolios and the role of the board of directors
(Vilnius Gediminas Technical University Press, 2016)The objective of the present work consists in testing whether the strategic involvement of boards of directors has a ...
-
Article
Managerial change and strategic change: The temporal sequence
(Cambridge University Press, 2017)The relationship between managerial change and strategic change is a complex issue that challenges our understanding of ...
-
Article
Managing knowledge to create customer service value
(Emerald, 2016)Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
-
Chapter of Book
Un mapa conceptual de la innovación docente en la Universidad de Sevilla
(Sevilla : Universidad de Sevilla, Instituto de Ciencias de la Educación, 2004) -
Article
Mapping the field: a bibliometric analysis of green innovation
(MDPI, 2017)The topic of green innovation (GI) has increasingly attained organizational relevance due to its contribution to the ...
-
Article
Las marcas de distribución: el desafío estratégico de los 90
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 1996)Desde que las grandes superficies comenzaron, hace ya algunos años, a comercializar productos de gran consumo sin la marca ...
-
Article
El marketing en los nuevos planes de estudio de las Escuelas Universitarias de Empresariales
(AEDEM, 1996)La implantación de los nuevos planes de estudio en las Universidades españolas está provocando cambios importantes en el ...
-
Article
Marketing en los servicios profesionales
(2014)Cualquier organización utilizamos este término ya que incluye tanto a las empresas, ONG, partidos políticos, instituciones ...
-
Article
Marketing relacional en la comercialización internacional de vinos españoles con D.O.
(Ministerio de Industria, Comercio y Turismo, 2010)El presente trabajo tiene como principal objetivo analizar los antecedentes y las consecuencias de la calidad de las ...
-
Article
Matriz de política direccional
(Universidade de Santiago de Compostela, 1987) -
Article
Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
-
Article
Measuring social carrying capacity: an exploratory study
(2008)The tourist carrying capacity commands a growing interest given that it is closely linked with sustainable tourist ...
-
Article
Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models
(Emerald, 2016)Purpose – Indirect or mediated effects constitute a type of relationship between constructs that often occurs in partial ...