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Shopping as a selling strategy for tourism: combination of marketing mix tools

 

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Author: Jiménez-Marín, Gloria
Department: Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura
Date: 2018
Published in: IROCAMM : International Review Of Communication And Marketing Mix, 1, 67-87.
Document type: Article
Abstract: The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the proliferation of a wide range of activities that are included in the leisure economy: tourism, catering, shopping, sports, entert...
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Cite: Jiménez-Marín, G. (2018). Shopping as a selling strategy for tourism: combination of marketing mix tools. IROCAMM : International Review Of Communication And Marketing Mix, 1, 67-87.
Size: 296.7Kb
Format: PDF

URI: https://hdl.handle.net/11441/77236

DOI: 10.12795/IROCAMM.2018.i1.05

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This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

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