IROCAMM: International Review of Communication and Marketing Mix - 2018 - Nº 1
Envíos recientes
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Artículo
Theoretical approach of branding from a semiotic perspective
(Universidad de Sevilla, 2018)This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the ...
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Rational vs emotional communication models. Definition parameters of advertising discourses
(Universidad de Sevilla, 2018)The new information technology, as well as changes in the consumer, have generated transformations in the strategic ...
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Shopping as a selling strategy for tourism: combination of marketing mix tools
(Universidad de Sevilla, 2018)The use of time for entertainment has increased participation both at home and outside and, in our days, we look at the ...
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Acts or events? A perspective from the marketing mix
(Universidad de Sevilla, 2018)La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los ...
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L’approche scientifique de la sémiothique française: réflexions contemporaines
(Universidad de Sevilla, 2018)Le sens est indéfinissable.dans sa totalité et sa complexité La sémiotique de l'École de Paris repose sur cette hypothèse ...
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Digital advertising storytelling: consumer educommunication
(Universidad de Sevilla, 2018)This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. ...
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Vodafone: The relationship between brand image and online marketing strategies
(Universidad de Sevilla, 2018)The competition in global marketplaces is progressively increasing due to a large number of local players that form the ...