Artículo
A resource generator methodology for hotels
Autor/es | Revilla Camacho, María Ángeles
Rey Moreno, Manuel Gallego Agueda, María Ángeles Casanueva Rocha, Cristóbal |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2019 |
Fecha de depósito | 2020-03-20 |
Publicado en |
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Resumen | tHotel firms can enhance their performance by accessing external resources through their inter-personaland inter-organizational ties. However, neither has a repertory been compiled of relevant externalresources in the ... tHotel firms can enhance their performance by accessing external resources through their inter-personaland inter-organizational ties. However, neither has a repertory been compiled of relevant externalresources in the sector, nor are appropriate diagnostic and analytical tools available to improve the waythese resources may be used. The hotel resource generator is an instrument adapted from the field ofsociology that is used here to measure access to those network resources. It is presented in this study asa tool to measure the external resources that condition the performance of hotel firms and is tested on asample of hotels from Andalusia (Spain). |
Cita | Revilla Camacho, M.Á., Rey Moreno, M., Gallego Agueda, M.Á. y Casanueva Rocha, C. (2019). A resource generator methodology for hotels. Journal of Innovation & Knowledge, 4, 78-87. |
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