Artículo
Critical processes of knowledge management: An approach toward the creation of customer value
Autor/es | Cepeda Carrión, Ignacio Francisco
Martelo-Landroguez, Silvia Leal Rodríguez, Antonio Luis Leal Millán, Antonio Genaro |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2017 |
Fecha de depósito | 2017-03-22 |
Publicado en |
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Resumen | The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge ... The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge application), which will result in the creation of superior customer value. The main research question this work addresses is: given that customers are demanding each day a greater value, how can organizations create more value to customers from their knowledge management processes and the combination of them? We propose that the combination of the three knowledge management processes builds a dynamic or higher-order capability that results in the creation of superior value for customers |
Agencias financiadoras | Universidad de Sevilla |
Identificador del proyecto | V Plan Propio de Investigación |
Cita | Cepeda Carrión, I.F., Martelo-Landroguez, S., Leal Rodríguez, A.L. y Leal Millán, A.G. (2017). Critical processes of knowledge management: An approach toward the creation of customer value. European Research on Management and Business Economics, 23 (1), 1-7. |
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