Data

NameMartelo-Landroguez, Silvia
DepartmentAdministración de Empresas y Marketing
Knowledge areaOrganización de Empresas
Professional categoryProfesora Titular de Universidad
E-mailRequest
           

  Statistics

  • Items

    23

  • Visits

    4863

  • Downloads

    15491

  Publications

 

Article
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The effect of organizational memory on organizational agility: Testing the role of counter-knowledge and knowledge application

Cegarra-Navarro, Juan Gabriel; Martelo-Landroguez, Silvia (Emerald, 2020-01-01)
Purpose: Intellectual capital includes what employees know, and the agility to search and retrieve knowledge (organizational ...
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Uncontrolled counter-knowledge: its effects onknowledge management corridors

Martelo-Landroguez, Silvia; Cegarra Navarro, Juan-Gabriel; Cepeda-Carrión, Gabriel (Taylor & Francis, 2019-01-01)
Disinformation and misconceptions based on unverified information (e.g., hoaxes, exaggera-tions, or gossip) is what is ...
Article
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Knowledge management issues in the EFQM excellence model framework

Criado García-Legaz, Fernando; Calvo de Mora Schmidt, Arturo; Martelo-Landroguez, Silvia (Emerald, 2019-01-01)
Purpose–The purpose of this paper is to identify knowledge as a key strategic resource within the EFQMexcellence model. ...
Article
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The effect of absorptive capacity on green customer capital under an organizational unlearning context

Martelo-Landroguez, Silvia; Albort-Morant, Gema; Leal Rodríguez, Antonio Luis; Ribeiro Soriano, Belén (MDPI, 2018-01-01)
Environmental management is becoming increasingly important within organizations and forms an essential part of their ...
Article
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An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs

García Fernández, Jerónimo; Martelo-Landroguez, Silvia; Vélez Colón, Luisa; Cepeda-Carrión, Gabriel (Emerald, 2018-01-01)
Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty ...
Article
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Ampliación de un ciclo de mejora para conseguir una mayor implicación del alumnado

Martelo-Landroguez, Silvia (Universidad de Sevilla, 2018-01-01)
Este trabajo trata de resumir la experiencia final de innovación docente dentro del marco de la Red de Formación e Innovación ...
Final Degree Project
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Análisis de la percepción del consumidor sobre los productos artesanales en el sector alimentario

Martelo-Landroguez, Silvia; Matilla Cates, Javier (2018-01-01)
El comportamiento del consumidor es un ámbito que se engloba dentro del marketing y cuya relevancia aumenta en entornos ...
Presentation
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Patrones de emprendimiento en el estudiante universitario

Barrera Lozano, Margarita Inmaculada; Martelo-Landroguez, Silvia (Universidad de Sevilla, 2017-12-01)
Este trabajo tiene como finalidad evaluar la capacidad emprendedora de estudiantes de la Universidad de Sevilla. Para ello, ...
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Critical processes of knowledge management: An approach toward the creation of customer value

Cepeda Carrión, Ignacio Francisco; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis; Leal Millán, Antonio Genaro (Elsevier, 2017-01-01)
The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between ...
Presentation
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Fomentando el desarrollo de competencias en el alumnado mediante el uso del aprendizaje experiencial

Foronda Robles, Concepción; Castro Abancens, Ignacio; Rodríguez Ramos, Asunción; Albort-Morant, Gema; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis (2017-01-01)
En los últimos años ha surgido la necesidad de desarrollar prácticas educativas más efectivas que la tradicional clase ...
Article
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Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms

Leal Rodríguez, Antonio Luis; Albort-Morant, Gema; Martelo-Landroguez, Silvia (Springer, 2017-01-01)
The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the ...
PhD Thesis
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Knowledge management processes and organizational learning and unlearning: three works on their relationship and influence on value and perfomance

Leal Millán, Antonio Genaro; Martelo-Landroguez, Silvia; Cepeda Carrión, Ignacio Francisco (2016-06-17)
Article
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Managing knowledge to create customer service value

Martelo-Landroguez, Silvia; Martín Ruiz, David (Emerald, 2016-01-01)
Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
Article
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Absorptive capacity and value in the banking industry: A multiple mediation model

Cepeda Carrión, Ignacio Francisco; Leal Millán, Antonio Genaro; Martelo-Landroguez, Silvia; Leal Rodríguez, Antonio Luis (Elsevier, 2016-01-01)
Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity ...
Article
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How knowledge management processes can create and capture value for firms?

; Martelo-Landroguez, Silvia; Cepeda-Carrión, Gabriel (Palgrave Macmillan, 2016-01-01)
Knowledge has become the main competitive tool for firms. Just as knowledge is considered as the most important strategic ...
Article
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The cycle of customer value: a model integrating customer and firm perspectives

Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Vilnius Gediminas Technical University ; Taylor & Francis, 2015-01-01)
The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer ...
Presentation
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Critical Processes of Knowledge Management and Value for the internal and external Customers

Cepeda Carrión, Ignacio Francisco; Leal Rodríguez, Antonio Luis; Martelo-Landroguez, Silvia; Leal Millán, Antonio Genaro (University of Twente, 2015-01-01)
Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between ...
Article
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Linking knowledge corridors to customer value through knowledge processes

Martelo-Landroguez, Silvia; Cegarra Navarro, Juan Gabriel (Emerald, 2014-01-01)
Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
Article
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The use of organizational capabilities to increase customer value

Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Elsevier, 2013-01-01)
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's ...
Article
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Developing an integrated vision of customer value

Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2013-01-01)
Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship ...
PhD Thesis
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Análisis de la creación de valor. Un enfoque de capacidades

Barroso Castro, Carmen; Cepeda-Carrión, Gabriel; Martelo-Landroguez, Silvia (2012-02-07)
El mundo de la empresa gira alrededor de la creación de valor, objetivo principal de cualquier estrategia empresarial. ...
Article
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Creating dynamic capabilities to increase customer value

Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Emerald, 2011-01-01)
Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible ...
Article
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Creando capacidades que aumenten el valor para el cliente

Martelo-Landroguez, Silvia; Barroso Castro, Carmen; Cepeda-Carrión, Gabriel (Academia Europea de Dirección y Economía de la Empresa, 2011-01-01)
El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades ...