Presentation
The Last Decade of Marketing Research Streams
| Author/s | Martin Armario, Enrique
Barroso Castro, Carmen 
Acedo González, Francisco José
|
| Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
| Publication Date | 2004 |
| Deposit Date | 2016-01-18 |
| Published in |
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| Abstract | The aim of this research is to identify which have been the major streams within the
marketing discipline in the last decade (1992-2002). In opposition to other taxonomic
proposals, our approach conducts an empirical ... |
| Files | Size | Format | View | Description |
|---|---|---|---|---|
| MARTIN_BARROSO_ACEDO..pdf | 204.8Kb | 
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