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The Last Decade of Marketing Research Streams
dc.creator | Martin Armario, Enrique | |
dc.creator | Barroso Castro, Carmen | |
dc.creator | Acedo González, Francisco José | |
dc.date.accessioned | 2016-01-18T14:44:08Z | |
dc.date.available | 2016-01-18T14:44:08Z | |
dc.date.issued | 2004 | |
dc.identifier.uri | http://hdl.handle.net/11441/32783 | |
dc.description.abstract | The aim of this research is to identify which have been the major streams within the marketing discipline in the last decade (1992-2002). In opposition to other taxonomic proposals, our approach conducts an empirical study through the analysis of co-citations made by articles published in the top journals of the area. | es |
dc.format | application/pdf | es |
dc.language.iso | spa | es |
dc.relation.ispartof | 4th European Marketing Trends Congress. Paris. 2004. | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | research streams | es |
dc.subject | co-citation method | es |
dc.subject | marketing discipline | es |
dc.title | The Last Decade of Marketing Research Streams | es |
dc.type | info:eu-repo/semantics/conferenceObject | es |
dcterms.identifier | https://ror.org/03yxnpp24 | |
dc.type.version | info:eu-repo/semantics/submittedVersion | es |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.contributor.affiliation | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) | es |
dc.identifier.idus | https://idus.us.es/xmlui/handle/11441/32783 |
Ficheros | Tamaño | Formato | Ver | Descripción |
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MARTIN_BARROSO_ACEDO..pdf | 204.8Kb | [PDF] | Ver/ | |