The Last Decade of Marketing Research Streams

dc.creator	Martin Armario, Enrique
dc.creator	Barroso Castro, Carmen
dc.creator	Acedo González, Francisco José
dc.date.accessioned	2016-01-18T14:44:08Z
dc.date.available	2016-01-18T14:44:08Z
dc.date.issued	2004
dc.identifier.uri	http://hdl.handle.net/11441/32783
dc.description.abstract	The aim of this research is to identify which have been the major streams within the marketing discipline in the last decade (1992-2002). In opposition to other taxonomic proposals, our approach conducts an empirical study through the analysis of co-citations made by articles published in the top journals of the area.	es
dc.format	application/pdf	es
dc.language.iso	spa	es
dc.relation.ispartof	4th European Marketing Trends Congress. Paris. 2004.	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	research streams	es
dc.subject	co-citation method	es
dc.subject	marketing discipline	es
dc.title	The Last Decade of Marketing Research Streams	es
dc.type	info:eu-repo/semantics/conferenceObject	es
dcterms.identifier	https://ror.org/03yxnpp24
dc.type.version	info:eu-repo/semantics/submittedVersion	es
dc.rights.accessRights	info:eu-repo/semantics/openAccess	es
dc.contributor.affiliation	Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)	es
dc.identifier.idus	https://idus.us.es/xmlui/handle/11441/32783

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