Article
Fandom-generated content: An approach to the concept of `fanadvertising’
Author/s | Lozano Delmar, Javier
Hernández-Santaolalla, Víctor Ramos-Serrano, Marina |
Publication Date | 2013 |
Deposit Date | 2014-11-27 |
Published in |
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Abstract | The most appropriate term to define the current communication environment seems to be
“hybridization”. Thus, halfway between fandom and User Generated Content, there are
productions created by fandom. In this process of ... The most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’. |
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