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dc.contributorUniversidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literaturaes
dc.creatorLozano Delmar, Javieres
dc.creatorRamos-Serrano, Marinaes
dc.creatorHernández-Santaolalla, Víctor
dc.date.accessioned2014-11-27T12:24:23Z
dc.date.available2014-11-27T12:24:23Z
dc.date.issued2013es
dc.identifier.issn1749-8716es
dc.identifier.otherhttp://www.participations.org/Volume%2010/Issue%201/18%20Delmar%20et%20al%2010.1.pdfes
dc.identifier.urihttp://hdl.handle.net/11441/16229
dc.description.abstractThe most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’.
dc.language.isoengspa
dc.relation.ispartofParticipations, 10(1), 351-356es
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectFanadvertising
dc.subjectConsumption
dc.subjectTelevision
dc.subjectConsumo
dc.subjectPublicidad
dc.titleFandom-generated content: An approach to the concept of `fanadvertising’es
dc.typeinfo:eu-repo/semantics/article
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.identifier.idushttps://idus.us.es/xmlui/handle/11441/16229

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