Fandom-generated content: An approach to the concept of `fanadvertising’

dc.contributor	Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura	es
dc.creator	Lozano Delmar, Javier	es
dc.creator	Hernández-Santaolalla, Víctor	es
dc.creator	Ramos-Serrano, Marina
dc.date.accessioned	2014-11-27T12:24:23Z
dc.date.available	2014-11-27T12:24:23Z
dc.date.issued	2013	es
dc.identifier.issn	1749-8716	es
dc.identifier.other	http://www.participations.org/Volume%2010/Issue%201/18%20Delmar%20et%20al%2010.1.pdf	es
dc.identifier.uri	http://hdl.handle.net/11441/16229
dc.description.abstract	The most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’.
dc.language.iso	eng	spa
dc.relation.ispartof	Participations, 10(1), 351-356	es
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Fanadvertising
dc.subject	Consumption
dc.subject	Television
dc.subject	Consumo
dc.subject	Publicidad
dc.title	Fandom-generated content: An approach to the concept of `fanadvertising’	es
dc.type	info:eu-repo/semantics/article
dcterms.identifier	https://ror.org/03yxnpp24
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.identifier.idus	https://idus.us.es/xmlui/handle/11441/16229

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