Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
Mostrando ítems 56-75 de 819
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Alliance portfolio classification. Which portfolio do you have?
(Emerald, 2020)Purpose The purpose of this article is to propose and discuss a systematic theoretical classification of alliance ...
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Alternative modes of entry in franchising
(Elsevier, 2023)Franchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms’ performance. ...
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Amenazas de los gobiernos electrónicos: el desafío de la e-seguridad
(CISDE, 2022)El fenómeno del gobierno electrónico (e-gov) ha cambiado la forma en que se relacionan las administraciones públicas (AAPP) ...
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Ampliación de un ciclo de mejora para conseguir una mayor implicación del alumnado
(Universidad de Sevilla, 2018)Este trabajo trata de resumir la experiencia final de innovación docente dentro del marco de la Red de Formación e ...
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An analysis of export barriers for firms in Brazil
(Academia Europea de Dirección y Economía de la Empresa., 2022)The objective of this study is to analyse the effect of four export barrier groups − human capital, cultural, administrative, ...
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An application of the performance-evaluation model for e-learning quality in higher education
(Taylor & Francis, 2015)The demand for e-learning in higher education is rising, competition is increasing, and universities are investing significant ...
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An approach to cultural tourists’ segmentation in post-UNESCO Coimbra
(Universidad de Huelva, 2021)This paper falls within the scope of cultural tourism studies, focusing on a World Heritage Site and intends to contribute ...
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An early view of the barriers to entry and career development in Building Engineering
(Universidad Nacional de Colombia, 2015)The construction sector plays an important role in the global economy since it generates approximately 10% of the world ...
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An electronic engineering curriculum design based on concept-mapping techniques
(2007)Curriculum design is a concern in European Universities as they face the forthcoming European Higher Education Area (EHEA). ...
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An empirical study of the driving forces behind online communities
(2009)Purpose – A large variety of online communities have emerged during the last years as a result of the challenges faced ...
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An evolutionary factor analysis computation for mining website structures
(2012)This paper explores website link structure considering websites as interconnected graphs and analyzing their features as ...
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An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs
(Emerald, 2018)Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty ...
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Analysis of activity in open-source communities using social network analysis techniques
(2014)The success of an open-source software project is closely linked to the successful organization and development of the ...
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Analysis of efficiency of own and franchised units in the Spanish franchise system
(Academia Europea de Dirección y Economía de la Empresa, 2017)In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The ...
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Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
(Cell, 2023)After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ...
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Analysis of open innovation communities from the perspective of social network analysis
(2014)Open innovation is an emergent paradigm by which organisations make use of their internal and external resources to perform ...
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Analysis of the influence of reputation, identity and image on the country brand
(Emerald, 2022)Purpose – The main objective of this study is to identify some of the variables that affect the perception of Brazil ...
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Analysis of tourism in Campania as a tool for the development of high-quality cultural services for sightseers: The “Reale Osservatorio Vesuviano” case history
(Instituto Superior de Ciências Educativas (ISCE), 2015)The purpose of this work is to identify the guidelines for the development and diversification of the cultural touristic ...
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Analysis of utility and use of a web-based tool for digital signal processing teaching by means of a technological acceptance model
(2007)This paper presents an exploratory study about the development of a structural and measurement model for the technological ...