Browsing Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) by Title
Now showing items 402-421 of 819
-
Article
How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours
(Emerald, 2012)Purpose – This paper aims to test an interaction effects model that includes perceived community support, community ...
-
Article
How to measure cultural fit in organizations. The CFAM Method
(Universidad Politécnica de Valencia, 2023)Organizational culture is definitely a transcendental element in terms of the development and smooth running of organizations. ...
-
Article
HRM in Spain its Diversity and the Role of Organizational Culture: an Empirical Study
(2011)Many research studies have evidenced the lack of consensus existing on the impacts of diversity in the workforce of ...
-
Article
Human Capital-Demographic Diversity in the Relationship Between HRM Practices and Firm Performance: The Spanish Case
(Medwell Journals, 2016)The purpose of this research is to analyze the moderating effect that the demographic diversity of employees may have on ...
- Article
-
Article
El hurto en el comercio minorista
(2001) -
Article
“I am delighted!”: the effect of perceived customer value on repurchase and advocacy intention in B2B express delivery services
(MDPI, 2021)Express parcel delivery has increased significantly in recent years because of changes in technology and consumer habits, ...
-
Article
Identificación de actuaciones para la mejora del atractivo turístico de una ciudad a través de la metodología Concept Mapping
(Agència Valenciana del Turisme, 2010)El presente trabajo pretende identificar actuaciones para la mejora del atractivo turístico de una ciudad, en concreto, ...
-
Presentation
Identification of Influencers in eWord-of-Mouth communities using their Online Participation Features Online Participation Features
(Editorial Universitat Politècnica de València, 2016)The identification of influencers in any type of online social network is of paramount importance, as they can significantly ...
-
Article
Identification of intangible assets in knowledge-based organizations using concept mapping techniques
(2014)This paper proposes a procedure for identifying the intangible assets that generate value to knowledge-intensive organizations ...
-
Article
Identification of new added value services on intelligent transportation systems
(2013)The evolution of electronics and the growing capabilities of in-vehicle and public infrastructure equipment make feasible ...
-
Article
Identification of the design variables of eLearning tools
(2011)The widespread availability of digital learning resources in a variety of media formats has promoted the proliferation ...
-
Article
Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
(Elsevier, 2021)Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed ...
-
Article
Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to ...
-
Article
La igualdad de género en los estudios de grado en Comunicación: la transversalidad imaginaria. Estudio de caso de las universidades públicas andaluzas
(Fundación iS+D para la investigación Social Avanzada, 2018)Son muchos los estudios que son publicados sobre la relación género-Universidad: desde los techos de cristal hasta ...
-
Article
Imagen de destinos turísticos urbanos y lealtad del turista, ¿actitud o comportamiento?
(2010)Los destinos turísticos urbanos se enfrentan actualmente a una creciente competencia generada por las facilidades existentes ...
-
Article
La imagen de un país y su gobierno: La imagen de Alemania
(1999)El presente trabajo recoge los resultados de una investigación realizada en ocho países diferentes. En esta investigación ...
-
Article
Imaxe e prosperidade urbana
(1992) -
Article
Impact of Organizational Culture Values on Organizational Agility
(MDPI, 2017)To remain competitive within the current, uncertain business scenario, it is vital for firms to develop capabilities that ...
-
Article
Impact of the perceived importance of a hotels's corporate responsibility on tourists' complaints behaviour
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 2015)This work is centred on the study of the Corporate Responsibility (CR) of hotel firms and its influence ...