Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 81-100 de 1327
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Content is key to non‑proft digital media strategy
(Springer, 2023)This research aims to determine the type of content ofered by non-proft digital media, determining whether this content ...
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The effect of innovation efficiency management on performance: Differences according to organizational size
(John Wiley & Sons, Inc., 2023)The efficiency associated with innovation has been a frequently considered element in the literature. However, the ...
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Where to internationalise and why: Country selection by restaurant franchises
(Elsevier Ltd, 2023)This paper analyses the factors that influence the selection of markets, as well as the process developed in the first ...
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Gender competences in undergraduate studies in Spanish public universities. Case study of the University of Seville
(Emerald Group Publishing Limited, 2021)Methodology - This research analyses how European standards have been transferred to the teaching programmes of a Spanish ...
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Capítulo de Libro
Optimización de los recursos empresariales de comunicación. Valoración de los influencers mediante neuromarketing
(Dykinson, 2021)Las neurociencias y su desarrollo reciente, permiten evaluar las acciones de marketing y de comunicación de otra manera ...
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Evaluación del miedo en la comunicación con neuromarketing usando Neuroimaging Test y Neurotext Test. Alertar sin alarmar
(Dykinson, 2023)Entre las neurodisciplinas más desarrolladas en el ámbito de los negocios se encuentra el neuromarketing, que posibilita ...
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Capítulo de Libro
El Eyes Tracker Neuroeducation Test. Evaluación de material didáctico universitario no dinámico
(Dykinson, 2022)En primer lugar, se va a realizar una aproximación a los temas y disciplinas que van a tratarse de una u otra manera en ...
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The role of user-generated content in tourism decision-making: an exemplary study of Andalusia, Spain
(Emerald, 2023)Purpose – This research proposes to organise and distil this massive amount of data, making it easier to understand. Using ...
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Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions
(Elsevier, 2023-09)Our study explores the differences in necessary and sufficient conditions for producing (dis)satisfactory guest experiences ...
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Técnicas avanzadas de enseñanza e innovación pedagógica. Una aplicación en la enseñanza superior
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Rethinking internationalization processes: toward a circular framework
(Springer, 2023)Why should models and theories that have set images and boundaries of the internationalization process in the past remain ...
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What drives social integration in the domain of social network sites? Examining the influences of relationship quality and stable and dynamic individual differences
(Emerald, 2015)Purpose – The purpose of this paper is twofold. First, the study aims to investigate the effects of personal innovativeness ...
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How to intensify the individual’s feelings of belonging to a social networking site? Contributions from community drivers and post-adoption behaviours
(Emerald, 2012)Purpose – This paper aims to test an interaction effects model that includes perceived community support, community ...
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Listed SMEs and innovation: the role of foundingboard members
(Springer, 2022-06)Drawing from the resource-based view of the firm, Penrosean theory, and the resource dependence theory, it is argued in ...
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Tourist destinations and cooperative agreements between airlines
(Elsevier, 2021)The important links that are formed between tourist destinations and the airline industry are evident in the previous ...
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SME growth speed: The relationship with boardcapital
(Taylor and Francis, 2022)This study examines the effects of board capital on small andmedium enterprise (SME) growth speed using a robust regres-sion ...
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Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
(Cell, 2023)After the COVID-19 pandemic, the use of virtual platforms, social networks and online applica- tions has been totally ...