Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 101-120 de 1327
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Artículo
The effect of collectivism-based organisational culture on employee commitment in public organisations
(Pergamon Press, 2022)In the context of public organisations, this research explores the effect that a collectivism-based organizational culture ...
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Artículo
Value co-creation and perceived value: A customer perspective in the hospitality context
(Elsevier, 2022)Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the ...
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Capítulo de Libro
Mejora de las competencias blandas y la gestión emocional en el alumnado universitario
(Dykinson, 2023)La Educación Superior necesita preparar al alumnado para una consistente empleabilidad. Hoy, las empresas buscan personas ...
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Dataset
The most effective assessment of emotional activation in static advertising [Dataset]
(2023-12-12)Estudio experimental sobre la correlación de las variables psicofisiológicas, HR, GSR y T, con el arousal previamente, en imágenes susceptibles de usar en comunicación.
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Tesis Doctoral
Contributors and considerations on the circular path to sustainability
(2023-10-16)To establish themselves as a long-term presence, a firm must be able to navigate and exploit the multitude of opportunities ...
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Tesis Doctoral
Efectos de Airbnb sobre el desempeño del sector hotelero de Montevideo, Uruguay
(2023-10-23)En años recientes la plataforma de alojamiento Airbnb ha disputado el liderazgo de las cadenas hoteleras establecidas. ...
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Artículo
High-growth SMEs versus non-high-growth SMEs: a discriminant analysis
(Routledge Journals, 2007)The purpose of this paper is to analyse the main variables that allow one to distinguish between high-growth firms and ...
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Artículo
Internationalisation of Spanish family SMEs: an analysis of family involvement
(Inderscience Publishers, 2005)The aim of this work is to analyse the influence of family involvement on a company in the context of the firm’s ...
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Artículo
Los designios de las relaciones comerciales entre España y Latinoamérica (1995- 2022)
(Universidad de Sevilla, 2023)El trabajo analiza las relaciones comerciales entre España y Latinoamérica y el Caribe utilizando datos del Ministerio de ...
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Artículo
Clustering abstracts from the literature on Quality Management (1980–2020)
(Taylor and Francis, 2023)The research analyses the intellectual structure of research publications on Quality Movement (1980–2020), indexed in the ...
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Artículo
Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home
(Elsevier, 2021)Despite growing levels of usage of Intelligent Personal Assistants (hereinafter, IPA), their in-home usage has not been ...
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Artículo
A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
(Elsevier, 2019)This research assesses whether terms related to guest experience can be used to identify ways to enhance hospitality ...
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Artículo
Understanding relationship quality in hospitality services : A study based on text analytics and partial least squares
(Emerald, 2019)Purpose – The purpose of this paper is to analyze the occurrence of terms to identify the relevant topics and then to ...
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Artículo
Boards of directors and environmental sustainability: Finding the synergies that yield results
(Wiley, 2023)Boards of directors play an important role in one of the biggest challenges facing companies today: environmental ...
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Artículo
Opening the black box of big data sustainable value creation: the mediating role of supply chain management capabilities and circular economy practices
(Emerald, 2023)Purpose – This article examines the mechanisms through which big data analytics capabilities (BDAC) contribute to creating ...
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Artículo
Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
(Elsevier, 2023)Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet ...
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Artículo
A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance ...
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Artículo
Different approaches to analyzing e-government adoption during the Covid-19 pandemic
(Elsevier, 2023)This research analyzes the possible underlying determinants of citizens' intent to use electronic services provided by ...
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Tesis Doctoral
Adaptación de las formas de expansión de la franquicia en entornos dinámicos
(2023-07-19)Tradicionalmente, cuando se habla del proceso de expansión e internacionalización de las franquicias encontramos que la ...
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Artículo
Visual thinking and cooperative learning in higher education: HOW does its implementation affect marketing and management disciplines after COVID-19?
(Elsevier, 2023)Students learn in different ways and in the wake of the COVID-19 pandemic, the higher education faculty needs to reinvent ...