Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 121-140 de 1327
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Tesis Doctoral
La experiencia turística memorable en atracciones relacionadas con el patrimonio universal de la humanidad. Estudio sobre reseñas y anticipación en la reserva en operadores turísticos locales
(2023-07-20)La Experiencia Turística Memorable modeliza el comportamiento de los usuarios de actividades turísticas observando la ...
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Ponencia
Género y desarrollo de carrera. El modelo teórico de Linda S. Gottfredson
(Universidad de Sevilla.SIEMUS (Seminario Interdisciplinar de Estudios de las Mujeres), 2022) -
Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social ...
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Artículo
The Transition of Cities towards Innovations in Mobility: Searching for a Global Perspective
(MDPI, 2022)The growing concentration of the population in urban areas presents great challenges for sustainability. Within this ...
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Artículo
Speed of International Expansion: The Mediating Role of Network Resources Mobilisation
(Springer, 2022)Multinational Enterprises (MNEs) are often under pressure to expand at the highest possible speed in international markets. ...
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Artículo
Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment
(Elsevier, 2020)Emotional valence is very important in order to create the imprint of the memory of brands and companies in the minds of ...
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Artículo
Reflections on Sustainable Urban Mobility, Mobility as a Service (MaaS) and Adoption Models
(MDPI, 2023)The environmental, social, economic, cultural and demographic changes experienced in a large part of our society are ...
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Artículo
Exploring employees’beliefs regarding the potentialbenefits of virtual worlds for group cohesion:gather town
(Springer, 2023)As a consequence of advances in Information and Communication Technologies,teleworking is becoming more and more common ...
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Artículo
Organizational abortion support benefits in the post-Roe world: employee and employer perspectives
(Emerald, 2022)Purpose The authors discuss the implications of the recent United States Supreme Court decision in Dobbs v. Jackson and ...
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Artículo
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
(Emerald, 2023)Purpose – This study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares ...
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Capítulo de Libro
Evaluación de imágenes digitales con neuromarketing para mejorar la experiencia de usuario en el periodismo: «el neuroimaging test»
(Universidad de Sevilla, 2023)El sector periodístico ha acometido la transformación digital debido al cambio de los hábitos de los lectores y a la crisis ...
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Artículo
A tale of PLS Structural Equation Modelling: Episode I— A Bibliometrix Citation Analysis
(Springer, 2022)The structure of knowledge about Structural Equation Modelling (SEM) based on the Par- tial Least Squares (PLS) estimator ...
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Artículo
Dynamic Innovation Capabilities and their Impact on Export Performance in Times of Economic Crisis
(Fundação Escola de Comércio Álvares Penteado, 2022)Purpose – To determine the mediator role of innovative dynamic capabilities in performance in the ...
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Artículo
Private Label and Macroeconomic Indicators: Europe and USA
(MDPI, 2020)In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market ...
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Artículo
Ecological consumer neuroscience for competitive advantage and business or organizational differentiation
(Elsevier, 2020)The importance of branding in marketing strategies makes it essential to understand the elements that give value-added ...
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Artículo
How to measure cultural fit in organizations. The CFAM Method
(Universidad Politécnica de Valencia, 2023)Organizational culture is definitely a transcendental element in terms of the development and smooth running of organizations. ...
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Artículo
Alternative modes of entry in franchising
(Elsevier, 2023)Franchising has been widely studied from the perspective of the franchisor-fraanchisee relationship and firms’ performance. ...
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Artículo
A study of the factors which influence digital transformation in Kibs companies
(Frontiers Media SA, 2022)Eighteen interviews were used in this research to inductively conceptualize the factors that influence digital transformation ...
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Artículo
The relevance of participation Behavior, organizational Commitment, and attitudinal loyalty to the management of professional associations
(Elsevier, 2023)This paper studies participation behavior, organizational commitment, perceived value and attitudinal loyalty as psychological ...
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Dataset
Business and sustainable development goals (SDGs): a bibliometric analysis [Dataset]
(2022-09)Ficheros de datos primarios asociados al paper “Business and Sustainable Development Goals (SDGs): a bibliometric analysis”