Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 61-80 de 1327
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Artículo
Prediction and modelling online reviews helpfulness using 1D Convolutional Neural Networks
(Elsevier, 2022-07)The latest research shows that the identification of helpful reviews from a large volume of user–generated data is a ...
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Artículo
Efficiency of automatic text generators for online review content generation
(Elsevier, 2023-04)The evolution of Artificial Intelligence has led to the appearance of automatic text generators able to closely resemble ...
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Artículo
Developing green innovation performance by fostering of organizational knowledge and coopetitive relations
(Springer, 2018-03)This study explores the links between knowledge base, relationship learning, and green innovation performance within a ...
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Artículo
Absorptive capacity and relationship learning mechanisms as complementary drivers of green innovation performance
(Emerald, 2018)Purpose – This paper aims to explore in depth how internal and external knowledge-based drivers actually affect the firms’ ...
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Dataset
Empresas de Sembramedia 2018 [Dataset]
(2024-01-25)Datos extraídos de la web de sembramedia con fecha 20 de febrero de 2018 con el objetivo de analizar las características de los medios digitales de habla hispana
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Capítulo de Libro
Board Resources and Firm Performance in SMEs
(Springer, 2019)The objective of this paper is to analyse whether the knowledge, experience and capabilities of the board of directors ...
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Artículo
The effect of servant leadership on employee outcomes: does endogeneity matter?
(Springer, 2023-12)Today’s society demands ethical and people-oriented management from companies. In this context, servant leadership ...
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Artículo
Causes and consequences of academics’ emotions in private higher education institutions: implications for policy and practice through the lens of affective events theory
(Springer, 2021-10)This study aims at testing a few tenets of affective events theory (AET) from a predictive perspective in the context of ...
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Artículo
Point-of-sale loyalty analysis considering store environment (online and offline) and recency of purchase
(FECAP, Fundação Escola de Comércio Álvares Penteado, 2023-12)Purpose – First, to test our comparative model of online and offline purchase behavior; and second, to investigate whether ...
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Artículo
The virtualization of the airline industry: a strategic process
(Elsevier, 2018-03)This paper analyses the virtualization of the airline industry as a strategic response to competitive pressures. Increased ...
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Artículo
Determinants of innovation output in Spanish knowledge-intensive service firms: Stability analysis throughout the economic crisis of 2008
(Elsevier, 2018)The aims of this paper are to identify the main determinants of the innovation output indicators (product, process, ...
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Capítulo de Libro
The Relationship Between the Online Consumer’s Profi le and the Type of Service Encounter in the Online Travel Agencies
(Springer, 2015)t In the context of B2C electronic commerce, two different service encounters can take place: (1) service encounters ...
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Artículo
A research and technology valuation model for decision analysis in the environmental and renewable energy sectors
(Pergamon-Elsevier Science, 2020)Annually, companies invest vast amounts of resources into research and development (R&D) in order to remain competitive ...
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Artículo
Intangible resources, static and dynamic capabilities and perceived competitive advantage in exporting firms. A PLS-SEM/fsQCA approach
(Elsevier, 2024-01)The aim of this paper is to fill the existing research gap in the knowledge of the interrelationships between relational ...
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Artículo
The importance of corporate social responsibility in achieving high corporate reputation
(Wiley, 2020)Increased global competitiveness has forced corporations to improve how they manage their resources, especially when it ...
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Libro
Informe sobre la situación socioeconómica de Andalucía 2022
(Consejo Económico y Social de Andalucía, 2023)El objeto de este informe es doble. Por un lado, ser una herramienta útil para difundir entre la sociedad civil andaluza ...
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Artículo
How national institutions limit turnaround strategies and human resource management. A comparative study in the airline industry
(Wiley Periodicals, 2019)The influence of national institutions, particularly employee representation, on managers’turnaround strategiesremains ...
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Artículo
Sources of decline, turnaround strategy and HR strategies and practices: The case of Iberia Airlines
(Sage Publications, 2019)This study investigates the coevolution of the sources of decline, the turnaround strategy and the human resource strategy ...
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Artículo
Value, satisfaction and loyalty in the retail industry: A theoretical approach to loyalty
(Escuela Superior de Gestión Comercial y Marketing, 2023)Although customer loyalty has been widely investigated, few studies address the role of customer value and customer ...
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Artículo
Tourist destination competitiveness: An international approach through the travel and tourism competitiveness index
(Elsevier Science, 2023)Few studies have analysed the challenges that the countries may have to face to become competitive as tourism destinations. ...