Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 361-380 de 1327
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Ponencia
Taller conceptual sobre la investigación cuantitativa
(Universidad de Sevilla, 2018)La investigación cuantitativa ha sido tradicionalmente un tema teórico y sin práctica alguna por lo que los alumnos eran ...
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Ponencia
Wanted! Experiencia formativa para facilitar la acción emprendedora
(Universidad de Sevilla, 2018)El proyecto de innovación docente Wanted! es una experiencia educativa en el ámbito de la educación superior no reglada, ...
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Artículo
Souvenir shopping satisfaction: antecedents and consequences
(Varna University of Management, 2017)Souvenirs function as mementos and are palpable evidence of a journey. The souvenir is certainly a key element of the ...
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Artículo
The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
(2020)This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, ...
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Artículo
El papel de la invarianza factorial en la validación del constructo calidad de servicio electrónico
(Elsevier, 2015)La mayoría de los estudios que han aparecido en la literatura referente a la medición de la calidad de los servicios ...
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Local fresh food products and plant-based diets: an analysis of the relation between them
(MDPI, 2020)Goal number 12 of the United Nations Sustainable Development Goals proposes attaining sustainable production and consumption. ...
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Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
(Business Perspectives, 2017)The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with ...
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Scientific capacity and industrial development as locomotors of international competitiveness in Latin America
(Vilnius Gediminas Technical University Press, 2019)Different bodies of literature emphasise the separate impact of the manufacturing sector and scientific capacity for ...
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How does internationalization begin? The role of age at entry and export experience in the early stages of the process
(Sage, 2020)This article deals with two important concepts in the prior literature on the internationalization process: age at entry and ...
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Administración de empresas. Libro de actividades : casos, cuestiones y lecturas (Reseña)
(Universidad de Huelva, 1996)Las siguientes líneas tienen como finalidad el realizar una breve reseña de la obra de reciente aparición elaborada por ...
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Artículo
El mercado rumano: oportunidades y problemas para las empresas españolas
(Ministerio de Economía y Competitividad, 1994)El objetivo de este trabajo se centra en el análisis de las exportaciones españolas a Rumania, y más concretamente aquellas ...
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Ponencia
Gender influence in perception and adoption of e-learning platforms
(WSEAS, 2010)The main objective of this study is to examine gender differences and the adoption of technology in higher education ...
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Ponencia
Internet banking: segmenting elderly by latent class cluster
(WSEAS, 2013)The present study aims to explain the Internet banking use in the elderly capturing the heterogeneity according to ...
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Ponencia
Adoption of mobile internet services in Chile: an exploratory study
(WSEAS, 2013)The main objective of this study is to explore differences on the adoption of mobile Internet services on a sample of ...
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Artículo
Incorporation of the intangibles into the spanish start-ups by activity sector and region. Improving their economic sustainability
(MDPI, 2020)Nowadays, start-ups, assuming increasing importance, have the possibility to include intangible knowledge as another ...
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Artículo
Golf tourism and sustainability: content analysis and directions for future research
(MDPI, 2020)Golf tourism is an important sector in the tourism industry, in terms of average daily expenditure per visitor. However, ...
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Artículo
Interactions and relationships between personal factors in pro-environmental golf tourist behaviour: a gender analysis
(MDPI, 2020)There is a very clear link between tourism and sustainability due to the importance and consequences of the tourism sector ...
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Indicators of efficiency in the pharmaceutical management of a public health system
(MDPI, 2020)This practical research arises from a growing interest in offering models that provide a measure of the efficiency of ...
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El modelo TCP aplicado a la formación en emprendimiento de los estudiantes en comunicación
(Editorial Espacios, 2018)El presente trabajo examina el impacto de la formación en emprendimiento sobre la intención de emprender de los estudiantes ...
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Artículo
Effects of Users Familiarity and Trust on Perceived Community Support
(Academic World Education & Research Center, 2013)The growing use of social network sites raises the question of what encourages members to create and foster perceived ...