Presentation
Gender influence in perception and adoption of e-learning platforms
Author/s | Arenas Gaitán, Jorge
Rondán Cataluña, Francisco Javier Ramírez Correa, Patricio |
Editor | Mastorakis, Nikos E.
Mladenov, Valeri |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2010 |
Deposit Date | 2020-08-14 |
Published in |
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ISBN/ISSN | 978-960-474-245-5 |
Abstract | The main objective of this study is to examine gender differences and the adoption of technology in
higher education students. TAM model is the tool used to measure the acceptance and use of e-learning of the
respondents. ... The main objective of this study is to examine gender differences and the adoption of technology in higher education students. TAM model is the tool used to measure the acceptance and use of e-learning of the respondents. We used Partial Least Squares (PLS), specifically, the PLS multi-group analysis was used to compare differences between groups. In summary, results show that students’ behavior of acceptance of elearning technology do not manifest statistically significant differences between women and men. |
Citation | Arenas Gaitán, J., Rondán Cataluña, F.J. y Ramírez Correa, P. (2010). Gender influence in perception and adoption of e-learning platforms. En Advances in data networks, communications, computers. 9th WSEAS International Conference on Data Networks, Communications, Computers (30-35), Faro: WSEAS. |
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