Presentation
Adoption of mobile internet services in Chile: an exploratory study
| Author/s | Arenas Gaitán, Jorge
Ramírez Correa, Patricio Rondán Cataluña, Francisco Javier
Alfaro Pérez, Jorge |
| Editor | Zak, Andrzej
Slaby, Antonin |
| Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
| Publication Date | 2013 |
| Deposit Date | 2020-08-14 |
| Published in |
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| ISBN/ISSN | 978-960-474-316-2 |
| Abstract | The main objective of this study is to explore differences on the adoption of mobile Internet services on a sample of Chilean users. A survey based on constructs of individual acceptance models is the tool used to measure ... |
| Citation | Arenas Gaitán, J., Ramírez Correa, P., Rondán Cataluña, F.J. y Alfaro Pérez, J. (2013). Adoption of mobile internet services in Chile: an exploratory study. En Recent advances in automatic control, information and communications. 14th International Conference on Automation & Information (315-319), Valencia: WSEAS. |
| Files | Size | Format | View | Description |
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| Adoption_of_mobile_internet_se ... | 345.3Kb | 
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