Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 281-300 de 1327
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Artículo
How do job insecurity and perceived well-being affect expatriate employees’willingness to share or hide knowledge?
(Springer, 2021)Employee well-being is now at the core of organizational human resource management (HRM) strategies as firms attempt to ...
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Artículo
Emprendimiento en tiempos de COVID-19: una revisión bibliométrica
(Universidad del Zulia, 2021)La pandemia originada por la COVID-19, ha provocado una crisis mundial sin precedentes en la cual se manifiestan, además ...
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Ponencia
El Greenwashing o como destapar estrategias comerciales de ventas falsas que se apoyan en una filosofía "verde"
(Instituto Politécnico de Bragança, 2020)En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia ...
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Ponencia
¿Constituye la filosofía TQM un driver de las capacidades dinámicas en la empresa?
(Instituto Politécnico de Bragança, 2020)Aunque existen numerosos estudios que relacionan de forma independiente la filosofía TQM y las capacidades dinámicas con ...
- Tesis Doctoral
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Ponencia
La educación empresarial y la intención intraemprendedora del alumnado de doctorado
(REDINE (Red de Investigación e Innovación Educativa), 2020) -
Artículo
A business model adoption based on tourism innovation: Applying agratification theory to mobile applications
(2021)The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratifica-tion Theory model ...
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Analysis of tourism in Campania as a tool for the development of high-quality cultural services for sightseers: The “Reale Osservatorio Vesuviano” case history
(Instituto Superior de Ciências Educativas (ISCE), 2015)The purpose of this work is to identify the guidelines for the development and diversification of the cultural touristic ...
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Decent work as determinant of work engagement on dependent self-employed
(MDPI, 2019)This article analyzes with a holistic and systematic approach the state of working conditions in self-dependent workers, ...
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Setting acceptable prices: a key for success in retailing
(Emerald, 2019)Purpose – This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of ...
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Gender and acceptance of e-learning: a multi-group analysis based on a structural equation model among college students in Chile and Spain
(Public Library of Science, 2015)The scope of this study was to evaluate whether the adoption of e-learning in two universities, and in particular, the ...
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Inhibitors of e-Government adoption: Determinants of habit and adoption intentions
(Elsevier, 2017)Explanatory models of e-Government adoption are based on the premise that user behavior results from users’ intentions, ...
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Omnichannel strategy and the distribution of public services in Spain
(Elsevier, 2016)tThere are numerous benefits linked to application of e-Government, both for public orga-nizations (greater efficiency, ...
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Influence of macroeconomic indices on European private labels
(Vilnius Gediminas Technical University Press, 2016)In this study, we have analysed the impact and evolution of some of the most important macroeconomic indices on market ...
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Identifying the franchisee profiles franchisors prefer
(Vilnius Gediminas Technical University Press, 2011)This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to ...
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Artículo
Management of alliance portfolios and the role of the board of directors
(Vilnius Gediminas Technical University Press, 2016)The objective of the present work consists in testing whether the strategic involvement of boards of directors has a ...
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Artículo
Integrando el aprendizaje en equipo, el estudio de casos y el aprendizaje basado en problemas en asignaturas de contabilidad: errores básicos y recomendaciones.
(Universidad Pablo de Olavide, 2015)El presente trabajo describe y analiza cinco años de experiencia en la integración de metodologías distintas pero ...
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Artículo
From frequency of use to social integration: The mediation ofroutinization and infusion in Tuenti community
(Asociación Española de Dirección y Economía de la Empresa, 2017)This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and theireffects on the ...
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Artículo
Complexity in the acceptance of sustainable search engines on the Internet: an analysis of unobserved heterogeneity with FIMIX-PLS
(Hindawi, 2018)This paper analyses the complexity of user behaviour when facing the challenge of using sustainable applications, such as ...
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Artículo
El método Delphi aplicado al estudio de la contribución de las TICs en la reducción de la pobreza en Andalucía
(Colegio de Economistas de La Coruña, 2018)La pobreza en Andalucía (región del sur de España con una población de 8.411.205 habitantes en 2016) afecta al 12,8% de ...