Administración de Empresas y Comercialización e Investigación de Mercados (Marketing): Envíos recientes
Mostrando ítems 261-280 de 1327
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Artículo
La optimización de la comunicación POSM “Point of Sale Materials” en productos de compra por impulso mediante neuromarketing
(Universidad de Sevilla, 2022)Las compras impulsivas se realizan como consecuencia de fuertes deseos de adquirir los productos vistos en las tiendas ...
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Artículo
The impact of the COVID-19 crisis on consumer purchasing motivation and behavior
(Elsevier, 2021)The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. ...
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Tesis Doctoral
The use of fitness apps on customer satisfaction and retention: the fitness centres context
(2021-10-08)The objective of this study is to analyse the use of fitness centre apps and its influence on customer satisfaction and ...
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Capítulo de Libro
Una experiencia presencial de Introducción a la Economía de la Empresa que devino remota
(Universidad de Sevilla, 2021) - Capítulo de Libro
- Capítulo de Libro
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Ponencia
The link between ICH and creative tourism experiences in rural areas: evidence from Alentejo, Portugal
(Universidade de Aveiro, 2021)Small rural areas face the challenge of preserving their authenticity and distinctiveness, which local managers and ...
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Artículo
Caution ahead! The long-term effects of initial export intensity and geographic dispersion on INV development
(Elsevier, 2021)Three indicators are typically used to signal international entrepreneurial activity: 1) how quickly a new venture enters ...
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Artículo
Journal citation reports and the definition of a predatory journal: The case of the Multidisciplinary Digital Publishing Institute (MDPI)
(Oxford Academic, 2021)The extent to which predatory journals can harm scientific practice increases as the numbers of such journals expand, in ...
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Artículo
Hierarchical distance and employees’ commitment as conditioning of team-based work in the Spanish public sector
(Wiley, 2021)Team-based work (TBW) plays a crucial role in the success and quality of public services. In the context of the Spanish ...
- Tesis Doctoral
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Artículo
Do travelers' reviews depend on the destination? An analysis in coastal and urban peer-to-peer lodgings
(Wiley, 2021)Our research applies a service, feature-oriented approach to deeply explore the subjective experiences shared publicly by ...
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The role of international knowledge acquisition and absorptive capacity as a predictor of international performance
(Wiley, 2021)The international business literature recognizes the central role of knowledge and learning as key determinants of the ...
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Artículo
Does gamification engage users in online shopping?
(Elsevier, 2021)Since prior research has shown that engagement might exert positive effects on value creation and continuous purchase ...
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Artículo
When does personalization work on social media? a posteriori segmentation of consumers
(Springer, 2021)The aim of this research is to find a segment of consumers of fashion products based on their personal visions of ...
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Artículo
El binomio innovación-creatividad en las organizaciones del siglo XXI. Un análisis de sus antecedentes
(Asociación para la Creatividad, 2016)Las organizaciones deben innovar, mejorando continuamente productos y procesos, y haciéndolo de manera ágil y rápida para ...
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Artículo
Can an Internal Locus of Control and Social Support Reduce Work-Related Levels of Stress and Strain? A Comparative Study Between Spanish Owners and Managers
(Lippincott Williams & Wilkins, 2017)The aim of this article is to assess the role played by both individual and contextual factors in reducing the manager’s ...
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Artículo
Assessing the origins, evolution and prospects of the literature ondynamic capabilities: A bibliometric analysis
(Elsevier, 2018)tThe purpose of this study is to serve as orientation and guidance to academics that are starting or currently developing ...
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Artículo
Promoting innovative experiential learning practices to improve academic performance: Empirical evidence from a Spanish Business School
(Elsevier, 2019)tThere are plenty of theoretical studies addressing how active-based practices and methodologies influ-ence university ...
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Tesis Doctoral
Redes de cooperación, competencia y coopetición en la expansión internacional de la empresa. El caso de la industria en las aerolíneas
(2021-07-26)Multinational enterprises are constantly trying to expand into new markets either by exploiting its assets base or by ...