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Mostrando ítems 1-10 de 17
Artículo
Un análisis empírico de las recomendaciones comerciales en los sitios de redes sociales
(Universidad de Tarapacá, 2014)
El objetivo de este trabajo es analizar la relación entre la edad de los consumidores y la importancia que ejercen las recomendaciones recibidas mediante las redes sociales online. Para realizar el estudio se utilizó una ...
Artículo
Social network communications in chilean older adults
(MDPI, 2020)
The growth of older adults in new regions poses challenges for public health. We know that these seniors live increasingly alone, and this impairs their health and general wellbeing. Studies suggest that social networking ...
Artículo
Gender and acceptance of e-learning: a multi-group analysis based on a structural equation model among college students in Chile and Spain
(Public Library of Science, 2015)
The scope of this study was to evaluate whether the adoption of e-learning in two universities, and in particular, the relationship between the perception of external control and perceived ease of use, is different because ...
Artículo
Acceptance of Social Networking Sites by Older People before and after COVID-19 Confinement: A Repeated Cross-Sectional Study in Chile, Using the Theory of Planned Behaviour (TPB)
(MDPI, 2022)
This study aims to examine the capacity of the Theory of Planned Behaviour (TPB) to explain the intention to use social networking sites by older people in two time periods, before and after confinement due to the COVID-19 ...
Ponencia
eWOM & Referrals in Social Network Services
(2012)
If a few decades ago the development of the Internet was instrumental in the interconnection between markets, nowadays the services provided by Web 2.0, such as social network sites (SNS) are the cutting edge. A proof of ...
Artículo
Purchase intention of specialty coffee
(2020)
The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility ...
Artículo
Uso de los servicios de redes sociales por la generación Y
(Universidad de Tarapacá, 2012)
El propósito de este artículo es estudiar la adopción de los Servicios de Redes Sociales (SRS) por parte de integrantes de la generación Y. Se presenta la validación empírica de un modelo teórico que explica el uso de ...
Ponencia
Adoption of mobile internet services in Chile: an exploratory study
(WSEAS, 2013)
The main objective of this study is to explore differences on the adoption of mobile Internet services on a sample of Chilean users. A survey based on constructs of individual acceptance models is the tool used to measure ...
Artículo
Segmentation of older adults in the acceptance of social networking sites using machine learning
(Frontiers Media, 2021)
This study analyzes the most important predictors of acceptance of social network sites in a sample of Chilean elder people (over 60). We employ a novelty procedure to explore this phenomenon. This procedure performs ...
Ponencia
Gender influence in perception and adoption of e-learning platforms
(WSEAS, 2010)
The main objective of this study is to examine gender differences and the adoption of technology in higher education students. TAM model is the tool used to measure the acceptance and use of e-learning of the respondents. ...