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Mostrando ítems 11-17 de 17
Ponencia
Uso de Internet móvil en Chile: Explorando las diferencias de los usuarios Android
(2013)
Este trabajo presenta un estudio exploratorio del uso de internet móvil en Chile. Primero, el estudio valida un modelo de aceptación de tecnología de información basado en la teoría de la acción razonada en una muestra de ...
Ponencia
Towards to personal profiles of online video game players: application of POS-PLS on UTAUT model
(AIS Electronic Library (AISeL), 2017)
There are diverse segmentations of online players in the literature. Most of them are proposed a priori, and there are no segmentations based on the acceptance of technology and the personal values of the players. The ...
Artículo
Influencia del Género en la Percepción y Adopción de e-Learning: Estudio Exploratorio en una Universidad Chilena
(Universidad Alberto Hurtado, Facultad de Economía y Negocios, 2010)
Basado en el Modelo de Aceptación Tecnológica (TAM), el objetivo del presente estudio es explorar las diferencias de género en la adopción de la tecnología e-learning para los estudiantes universitarios in Chile. Un análisis ...
Artículo
Exploration of the factors that affect the adoption of social networking services by generation y in Chile
(Asociación Int4erciencia, 2013)
The purpose of this paper is to study the adoption of social networking services (SNS) for a sample of members belonging to the Generation Y in Chile. The study used an adapted technology acceptance model (TAM) to measure ...
Ponencia
E-Learning and gender
(2011)
This study is to examine gender differences and the adoption of technology in tertial education students. We have used TAM model to measure the acceptance and use of elearning of the respondents. ANOVA and Partial Least ...
Artículo
Travel Buying Behavior in Social Network Site Users: to Buy Online vs. Offline
(Universidad de Talca, Chile, 2015)
The purpose of this research is to examine the variables that influence buying behavior for a sample of social network sites users who are offline buyers of hospitality services. Subsequently, we do the same of social ...
Artículo
A comparison of the different versions of popular technology acceptance models: A non-linear perspective
(Emerald, 2015)
Purpose – The purpose of this paper is to provide a complete and chronological view of the evolution of the main acceptance and use of technology models, from the 1970s to the present day. Design/methodology/approach – ...