Presentation
E-Learning and gender
Author/s | Arenas Gaitán, Jorge
Rondán Cataluña, Francisco Javier Ramírez Correa, Patricio |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Publication Date | 2011 |
Deposit Date | 2020-03-24 |
Published in |
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Abstract | This study is to examine gender differences and the adoption of technology in
tertial education students. We have used TAM model to measure the acceptance and use of elearning of the respondents. ANOVA and Partial Least ... This study is to examine gender differences and the adoption of technology in tertial education students. We have used TAM model to measure the acceptance and use of elearning of the respondents. ANOVA and Partial Least Squares (PLS) was used, specifically, the PLS multi-group analysis, to compare differences between groups. In summary, results show that students’ behavior of acceptance of e-learning technology do not manifest statistically significant differences between women and men. |
Citation | Arenas Gaitán, J., Rondán Cataluña, F.J. y Ramírez Correa, P. (2011). E-Learning and gender. En 10th International Conference Marketing Trends, París. |
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e_learning_and_gender.pdf | 166.7Kb | [PDF] | View/ | |