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A typology categorization of millennials in their technology behavior

 

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Opened Access A typology categorization of millennials in their technology behavior
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Author: Calvo Porral, Cristina
Pesqueira Sanchez, Rogelio
Faíña Medín, Andrés
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 561-579
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: Hay un interés creciente por los millennials; y sin embargo, hasta la fecha hay escasas segmentaciones de los millennials en cuanto a su comportamiento en relación a la tecnología. En este contexto, este estudio trata las siguientes cuestiones:”¿Son...
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There is an increasing interest for millennials; however, to date millennials’ segmentations regarding their technology behavior are scarce. In this context, this study addresses the following questions: “Are millennials monolithic, or are there seg...
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Cite: Calvo Porral, C., Pesqueira Sanchez, R. y Faíña Medín, A. (2017). A typology categorization of millennials in their technology behavior. En XXIX Congreso de Marketing AEMARK (561-579), Sevilla: ESIC.
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Format: PDF

URI: https://hdl.handle.net/11441/78156

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