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Acción de aprendizaje experiencial: midiendo la orientación al mercado en empresas reales

 

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Author: Aragonés Jericó, Cristina
Vallés Navarro, Amparo
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 1613-1616
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: El objetivo de este trabajo es recoger evidencias sobre las ventajas del aprendizaje experiencial activo, de manera que, en la acción propuesta, la interacción empresa-alumnado es la clave para la adquisición de competencias. El estudio describe ...
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The aim of this study is to collect evidences about the benefits of active experiential learning. Linking university and company is the clue for acquires skills within the action propose. The study describes the activity carried out with the students of 'Strategic Marketing' subject, in third year of the Degree in Business Administration and Management. The activity involves a brief research to analyze the market orientation of real companies. Through a personal interview with a manager of the company the students applied the MARKOR scale. Continually, students evaluated the information and generated managerial implications. The results derived from the experience reflect that: (1) active learning applied to reallife situations promotes the achievement of competencies for undergraduate students; and (2) students are satisfied with the experience of learning and found it interesting and innovative.
Cite: Aragonés Jericó, C. y Vallés Navarro, A. (2017). Acción de aprendizaje experiencial: midiendo la orientación al mercado en empresas reales. En XXIX Congreso de Marketing AEMARK (1613-1616), Sevilla: ESIC.
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Format: PDF

URI: https://hdl.handle.net/11441/78142

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