Repositorio de producción científica de la Universidad de Sevilla

Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context

 

Advanced Search
 
Opened Access Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context
Cites
Show item statistics
Icon
Export to
Author: Matarranz, José Luis
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 1533-1539
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: El presente trabajo en curso incluye una revisión de la presencia de la variable repetición de compra y del constructo lealtad dentro de la literatura e investigación académica en el contexto de la educación superior, como industria de servicio. Esta intención de repetición de compra será modelizada a través de diferentes variables, algunas ya consideradas en otros estudios y a las cuales se les suma la posible influencia del sentido de pertenencia, de tanto significado para los estudiantes y exestudiantes. En esta investigación sobre la importancia del comportamiento en la recompra se considerará una nueva variable vinculada a la estimación del tiempo de recompra. The present research includes a literature review of the variable purchase repetition and the construct loyalty within the literature and academic research in the context of higher education as a service industry. This repurchase intention will be modelled through different variables, many of them already considered in other studies to which is added the possible influence of the pride of belonging, of such significance to students and alumni. In this study on the importance of the repurchase behavior, a new variable will be considered: the estimated time of repurchase.
Cite: Matarranz, J.L. (2017). Influence of the pride of belonging and other variables in the modelling of repurchase behavior. An application for the higher education context. En XXIX Congreso de Marketing AEMARK (1533-1539), Sevilla: ESIC.
Size: 378.3Kb
Format: PDF

URI: https://hdl.handle.net/11441/78132

This work is under a Creative Commons License: 
Attribution-NonCommercial-NoDerivatives 4.0 Internacional

This item appears in the following Collection(s)