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Why continue sharing: determinants of behavior in collaborative economy services

 

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Author: Arteaga Sánchez, Rocío
Belda Ruiz, María
Ros Gálvez, Alejandro
Rosa García, Alfonso
Coordinator/Director: Rondán Cataluña, Francisco Javier
Date: 2017
Published in: XXIX Congreso de Marketing AEMARK (2017), p 735-749
ISBN/ISSN: 978-84-17129-34-7
Document type: Presentation
Abstract: La economía colaborativa está revolucionando la forma en que los consumidores utilizan los bienes y servicios. En nuestro estudio modificamos y ampliamos el modelo de confirmación de expectativas para determinar los factores motivacionales que impul...
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The sharing economy is revolutionizing the way consumers use goods and services. In our study we modify and extend the expectation confirmation model to determine the motivational factors which drive the satisfaction and continue intention to use ridesharing services. Most importantly, we add social value as an additional factor to those previously studied in the literature. We apply our model in a survey among experienced Spanish users of BlaBlaCar. Service quality, perceived usefulness, trust and social value are determinants of satisfaction of experienced users and through it, of intention to continuance; while it is the case neither for environmental impact nor for economic benefits. Additionally, trust affects directly continuance. These results have relevant managerial implications, showing that users of some sharing services are motivated by other factors than purely economic.
Cite: Arteaga Sánchez, R., Belda Ruiz, M., Ros Gálvez, A. y Rosa García, A. (2017). Why continue sharing: determinants of behavior in collaborative economy services. En XXIX Congreso de Marketing AEMARK (735-749), Sevilla: ESIC.
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URI: https://hdl.handle.net/11441/78083

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