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Mostrando ítems 1-10 de 13
Artículo
Customer Profiling in the Ambit of Gaming: portraying lifestyles
(Universidad de Sevilla, 2022)
Customer profiling is a tool for lifestyle visualization that combines creative imagination techniques with storytelling and statistical methods to fabricate easily interpretable representations of the consumer’s ...
Artículo
Digital Darwinism: Digital transformation, marketing and public higher in Greece
(Universidad de Sevilla, 2022)
The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes ...
Artículo
UNESCO World Heritage and digital marketing: The case of Monumental Consortium of Mérida
(Universidad de Sevilla, 2020)
The development of content management in social networks and web 2.0 have become priority objectives in the development of digital communication in national and international cultural entities. In the research presented ...
Artículo
Public Relations and Events: The Organization of Festivals as a Tool for Cultural Promotion
(Universidad Sevilla, 2019)
Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their ability to generate wealth in the cities where they are ...
Artículo
The personal and professional brand in the economy of reputation
(Universidad de Sevilla, 2019)
Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of ...
Artículo
Effect of service brand equity on brand relationship of selected fast food in Nigeria
(Universidad de Sevilla, 2023)
Companies with a strong brand are less vulnerable to competitors’ marketing methods, resulting in higher profit margins, both economically and socially. In addition, there is the issue of long-term customer loyalty and ...
Artículo
Acts or events? A perspective from the marketing mix
(Universidad de Sevilla, 2018)
La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los términos actos y eventos. A través de una revisión teóricoconceptual, el principal objetivo de este trabajo ...
Artículo
El perfil del graduado en marketing: Nuevas tendencias demandadas por las empresas en España
(Universidad de Sevilla, 2023)
El presente artículo busca realizar un análisis de los perfiles demandados de los profesionales de marketing en España. Para ello, se ha realizado una investigación vinculando a empresas españolas de diferentes sectores ...
Artículo
La optimización de la comunicación POSM “Point of Sale Materials” en productos de compra por impulso mediante neuromarketing
(Universidad de Sevilla, 2022)
Las compras impulsivas se realizan como consecuencia de fuertes deseos de adquirir los productos vistos en las tiendas y son muy importantes en ciertos tipos de productos. Se trata de un comportamiento complejo e inmediato ...
Artículo
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
(Universidad de Sevilla, 2022)
This study investigated the effect of sales promotion on customer patronage of household appliances in Lagos State. The purpose of the study was to examine the effectiveness of sales promotion (discount, premiums, and ...