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Artículo
Customer Profiling in the Ambit of Gaming: portraying lifestyles
(Universidad de Sevilla, 2022)
Customer profiling is a tool for lifestyle visualization that combines creative imagination techniques with storytelling and statistical methods to fabricate easily interpretable representations of the consumer’s ...
Artículo
Digital Darwinism: Digital transformation, marketing and public higher in Greece
(Universidad de Sevilla, 2022)
The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes ...
Artículo
La optimización de la comunicación POSM “Point of Sale Materials” en productos de compra por impulso mediante neuromarketing
(Universidad de Sevilla, 2022)
Las compras impulsivas se realizan como consecuencia de fuertes deseos de adquirir los productos vistos en las tiendas y son muy importantes en ciertos tipos de productos. Se trata de un comportamiento complejo e inmediato ...
Artículo
Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis
(Universidad de Sevilla, 2022)
This study investigated the effect of sales promotion on customer patronage of household appliances in Lagos State. The purpose of the study was to examine the effectiveness of sales promotion (discount, premiums, and ...