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Aspecto de la publicidad en la C.E.E.


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Author: Rubio Picón, Concepción
Rodríguez Rad, Carlos J.
García del Junco, Julio
Coordinator/Director: Lemos Silva, António
Department: Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Date: 1992
Published in: VI Jornadas luso-espanholas (1992), p 161-172
Document type: Presentation
Abstract: Asppects to publicity in the European Common Market (C.E.E.). In this work we pretend to find out what possibilities exist in countries that form the European Common Market, in developing a strategic plan as to the global publicity, as well as, international publicity. However, we desire to point out that the level of the outlined analysis was not so much in depth, as into its amplitude; since it has encouraged the study of the characteristics in distinct ways they utilice for their publicity in the referenced countries and with this their corresponding legislation.
Cite: Rubio Picón, C., Rodríguez Rad, C.J. y García del Junco, (1992). Aspecto de la publicidad en la C.E.E.. En VI Jornadas luso-espanholas (161-172), Funchal: Universidade da Madeira.
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