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Fandom-generated content: An approach to the concept of `fanadvertising’

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Autor: Lozano Delmar, Javier
Ramos-Serrano, Marina
Hernández-Santaolalla, Víctor
Fecha: 2013
Publicado en: Participations, 10(1), 351-356
Tipo de documento: Artículo
Resumen: The most appropriate term to define the current communication environment seems to be “hybridization”. Thus, halfway between fandom and User Generated Content, there are productions created by fandom. In this process of construction, the consumer becomes not only a fictional content producer, but also an advertisement diffuser. The purpose of this forum discussion is to examine the new concept of ‘fanadvertising’.
Tamaño: 474.5Kb
Formato: PDF

URI: http://hdl.handle.net/11441/16229

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