Listar Artículos (Administración de Empresas y Comercialización e Investigación de Mercados(Marketing)) por título
Mostrando ítems 502-521 de 832
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Linking knowledge corridors to customer value through knowledge processes
(Emerald, 2014)Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main ...
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Linking unlearning with innovation through organizational memory and technology
(2010)While the information technologies provide organizational members with explicit concepts, such as writing instruction ...
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Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms
(Springer, 2017)The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the ...
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Listed SMEs and innovation: the role of foundingboard members
(Springer, 2022-06)Drawing from the resource-based view of the firm, Penrosean theory, and the resource dependence theory, it is argued in ...
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Local fresh food products and plant-based diets: an analysis of the relation between them
(MDPI, 2020)Goal number 12 of the United Nations Sustainable Development Goals proposes attaining sustainable production and consumption. ...
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Male Presence in Gender Research Networks in the Communication Field in Spain
(Hipatia Press, 2017)El objetivo de este trabajo es conocer la productividad y colaboración científica de los autores que han publicado trabajos ...
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Management of alliance portfolios and the role of the board of directors
(Vilnius Gediminas Technical University Press, 2016)The objective of the present work consists in testing whether the strategic involvement of boards of directors has a ...
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Managerial change and strategic change: The temporal sequence
(Cambridge University Press, 2017)The relationship between managerial change and strategic change is a complex issue that challenges our understanding of ...
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Managing knowledge to create customer service value
(Emerald, 2016)Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of ...
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Capítulo de Libro
Un mapa conceptual de la innovación docente en la Universidad de Sevilla
(Sevilla : Universidad de Sevilla, Instituto de Ciencias de la Educación, 2004) -
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Mapping the field: a bibliometric analysis of green innovation
(MDPI, 2017)The topic of green innovation (GI) has increasingly attained organizational relevance due to its contribution to the ...
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Las marcas de distribución: el desafío estratégico de los 90
(Escuela Superior de Gestión Comercial y Marketing, ESIC, 1996)Desde que las grandes superficies comenzaron, hace ya algunos años, a comercializar productos de gran consumo sin la marca ...
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El marketing en los nuevos planes de estudio de las Escuelas Universitarias de Empresariales
(AEDEM, 1996)La implantación de los nuevos planes de estudio en las Universidades españolas está provocando cambios importantes en el ...
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Marketing en los servicios profesionales
(2014)Cualquier organización utilizamos este término ya que incluye tanto a las empresas, ONG, partidos políticos, instituciones ...
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Marketing relacional en la comercialización internacional de vinos españoles con D.O.
(Ministerio de Industria, Comercio y Turismo, 2010)El presente trabajo tiene como principal objetivo analizar los antecedentes y las consecuencias de la calidad de las ...
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Matriz de política direccional
(Universidade de Santiago de Compostela, 1987) -
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Measuring behavioural intention through the use of greenwashing: a study of the mediating effects and variables involved
(MDPI, 2021)The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy ...
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Measuring social carrying capacity: an exploratory study
(2008)The tourist carrying capacity commands a growing interest given that it is closely linked with sustainable tourist ...
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Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models
(Emerald, 2016)Purpose – Indirect or mediated effects constitute a type of relationship between constructs that often occurs in partial ...
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