Membership in the Franchising System: A Worldwide Analysis

Abstract

The franchising system is one of the sectors on which many management researchers are increasingly focusing their attention. The internationalisation and globalisation of franchising is an unstoppable fact. However, there is not enough research to show exactly how the membership of franchising associations is developing worldwide. One of the main goals of franchising associations is the defence of ethical rules or deontology, fixing the theoretical bases that should guide the application of balanced relationships between franchisors and franchisees. This paper centres on the world analysis of the following aspects: the current situation and evolution of franchising, the level of association or membership of Franchisor Associations and its evolution, and, finally, the explanation of the reasons for franchising membership.