Ponencia
Membership in the Franchising System: A Worldwide Analysis
Autor/es | Díez de Castro, Enrique Carlos
Navarro García, Antonio Rodríguez Rad, Carlos J. Rondán Cataluña, Francisco Javier |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2008 |
Fecha de depósito | 2020-06-08 |
Publicado en |
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Resumen | The franchising system is one of the sectors on which many management researchers are increasingly focusing their attention. The internationalisation and globalisation of franchising is an unstoppable fact. However, there ... The franchising system is one of the sectors on which many management researchers are increasingly focusing their attention. The internationalisation and globalisation of franchising is an unstoppable fact. However, there is not enough research to show exactly how the membership of franchising associations is developing worldwide. One of the main goals of franchising associations is the defence of ethical rules or deontology, fixing the theoretical bases that should guide the application of balanced relationships between franchisors and franchisees. This paper centres on the world analysis of the following aspects: the current situation and evolution of franchising, the level of association or membership of Franchisor Associations and its evolution, and, finally, the explanation of the reasons for franchising membership. |
Cita | Díez de Castro, E.C., Navarro García, A., Rodríguez Rad, C.J. y Rondán Cataluña, F.J. (2008). Membership in the Franchising System: A Worldwide Analysis. En 22nd Annual International Society of Franchising Conference, Saint-Malo (France). |
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