Artículo
Tourism market research in spanish higher education: etymological issues
Autor/es | López-Bonilla, Jesús Manuel
López-Bonilla, Luis Miguel |
Departamento | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
Fecha de publicación | 2015 |
Fecha de depósito | 2017-02-15 |
Publicado en |
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Resumen | Tourism market research appears to have increased its academic presence with the introduction of the new university degree in Tourism in Spain. The term tourism market research is widely accepted. However, there is some ... Tourism market research appears to have increased its academic presence with the introduction of the new university degree in Tourism in Spain. The term tourism market research is widely accepted. However, there is some controversy regarding the use of the terms of market research and commercial research. In some cases, conceptual differences are posed between the two terminologies, while in other cases, a greater equity is advocated. We try to understand the basis of these differences, concluding that the two terminologies have their own limitations, so it would be advisable to use a more appropriate and enlightening term |
Cita | López Bonilla, J.M. y López Bonilla, L.M. (2015). Tourism market research in spanish higher education: etymological issues. Tourismos: an international multidisciplinary journal of tourism, 10 (1), 167-177. |
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