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dc.creatorLópez-Bonilla, Jesús Manueles
dc.creatorLópez-Bonilla, Luis Migueles
dc.date.accessioned2017-02-15T11:38:00Z
dc.date.available2017-02-15T11:38:00Z
dc.date.issued2015
dc.identifier.citationLópez Bonilla, J.M. y López Bonilla, L.M. (2015). Tourism market research in spanish higher education: etymological issues. Tourismos: an international multidisciplinary journal of tourism, 10 (1), 167-177.
dc.identifier.issn1790-8418 (versión impresa)es
dc.identifier.issn1792-6521 (versión electrónica)es
dc.identifier.urihttp://hdl.handle.net/11441/54148
dc.description.abstractTourism market research appears to have increased its academic presence with the introduction of the new university degree in Tourism in Spain. The term tourism market research is widely accepted. However, there is some controversy regarding the use of the terms of market research and commercial research. In some cases, conceptual differences are posed between the two terminologies, while in other cases, a greater equity is advocated. We try to understand the basis of these differences, concluding that the two terminologies have their own limitations, so it would be advisable to use a more appropriate and enlightening termes
dc.formatapplication/pdfes
dc.language.isoenges
dc.publisherUniversity of the Aegeanes
dc.relation.ispartofTourismos: an international multidisciplinary journal of tourism, 10 (1), 167-177.es
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectmarketinges
dc.subjecttourism market researches
dc.subjectcommercial researches
dc.titleTourism market research in spanish higher education: etymological issueses
dc.typeinfo:eu-repo/semantics/articlees
dcterms.identifierhttps://ror.org/03yxnpp24
dc.type.versioninfo:eu-repo/semantics/publishedVersiones
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.contributor.affiliationUniversidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)es
dc.relation.publisherversionhttp://www.chios.aegean.gr/tourism/vol10iss1.htmes
idus.format.extent11es
dc.journaltitleTourismos: an international multidisciplinary journal of tourismes
dc.publication.volumen10es
dc.publication.issue1es
dc.publication.initialPage167es
dc.publication.endPage177es

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