Article
Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand
Author/s | Pineda, Antonio
Sanz-Marcos, Paloma Gordillo Rodríguez, María Teresa |
Department | Universidad de Sevilla. Departamento de Comunicación Audiovisual, Publicidad y Literatura |
Publication Date | 2022 |
Deposit Date | 2024-01-22 |
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Citation | Pineda, A., Sanz-Marcos, P. y Gordillo Rodríguez, M.T. (2022). Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand. Journal of Consumer Culture, 22 (1). https://doi.org/10.1177/1469540519899977. |
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