Article
Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations
Author/s | Leal Rodríguez, Antonio Luis
Sanchís Pedregosa, Carlos Moreno Moreno, Antonio Manuel Leal Millán, Antonio Genaro |
Department | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) Universidad de Sevilla. Departamento de Economía Financiera y Dirección de Operaciones |
Publication Date | 2023 |
Deposit Date | 2023-10-31 |
Published in |
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Awards | Premio Trimestral Publicación Científica Destacada de la US. Facultad de Ciencias Económicas y Empresariales |
Abstract | Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture ... Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is crucial for successful digital transformation. This paper presents a research model that predicts digital culture in organizations based on traditional culture archetypes. Using cutting-edge multivariate analysis techniques, such as PLS-SEM, IPMA, or PLS-Predict, on a sample of 285 managers from Spanish companies, the results indicate that a People-oriented culture archetype is the most important for digital culture, while values inherent to Norms or Goals culture archetypes hinder it. The paper contributes to the development of Functionalist and Structuralist Theories of culture, demonstrating the interplay of micro-cultures and cultural archetypes within an organization. |
Funding agencies | Junta de Andalucía |
Project ID. | SEJ-573 |
Citation | Leal Rodríguez, A.L., Sanchís Pedregosa, C., Moreno Moreno, A.M. y Leal Millán, A.G. (2023). Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations. Journal of Innovation & Knowledge, 8 (3), 100409. https://doi.org/10.1016/j.jik.2023.100409. |
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